Special Reports

The Economy Tracker Topical Series - A New Normal

Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.

Understanding the Walmart Automotive
Shopper 2010

Find out everything you need to know about consumers who purchase automotive products at Walmart, the nation's largest seller of automotive products. This exclusive view of the market delivers in-depth, consumer-reported insight into who buys automotive products (including both the DIY and DIFM segments) at Walmart and the reasons consumers choose to shop there.
See more on this report

Selling Automotive Products in Tough Economic Times

Poor economic conditions continue to have a dramatic effect on how consumers choose to spend their money. To help automotive retailers and manufacturers better understand how to serve, satisfy, and retain their customers, NPD has developed Selling Automotive Products in Tough Economic Times. This report explores changes in retailer and brand loyalty, the impact of promotional activity, and future purchase intent for major automotive product categories.

Motor Fuels Customer Satisfaction Study

This study is key to understanding performance compared to competitors’ and the entire industry, from the consumer perspective. Based on Motor Fuels Index customer satisfaction measures, it is the only source that helps companies benchmark consumers’ satisfaction with their brands compared to the competition and examine which satisfaction attributes are most closely associated with particular brands.

What's Fueling Switching Behavior? Brand Selection Dynamics of Today's Multi-Gas Brand Buyer

How are record-high gas prices influencing your consumers' behavior? This report examines whether consumers are switching to less expensive options or sticking to their preferred brands as gas prices rise. In addition, it explores the usage of loyalty/reward programs and how they influence consumer purchasing decisions. The report also explores the grades of gasoline consumers purchase, method of payment used, reasons for purchase, and more.
See more on this report

Hard Parts Consumer Study

With this report, hard parts installers, manufacturers, and retailers can gain a better understanding of consumer hard parts purchasing behavior so they can effectively market to this audience. It examines what parts are being purchased, how retail service affects purchasing decisions, how parts are installed, why installers are chosen, and more.
See more on this report

Convenience Stores and Energy Drinks Market Report

Energy drinks are quickly becoming the beverage of choice for young hipsters, sports enthusiasts, and on-the-go consumers. Armed with this report, beverage manufacturers and retailers can more easily target these energy drink consumers with insights into such topics as brand dynamics and consumer loyalty, purchase behavior and frequency, and cross-purchasing behavior.