Skincare Track
This unique consumer study follows the skincare consumer through the purchase cycle at the brand level across all channels of distribution. It tracks brand awareness and perception for the overall skincare market and key subcategories. It also examines consumers' attitudes toward skincare shopping and their media consumption patterns to create an actionable segmentation of skincare users. Along with the study results, clients receive a presentation by NPD industry analysts, to help identify opportunities and threats, optimize distribution and marketing, and develop innovative products that meet consumers' needs.
