Special Reports

The Economy Tracker Topical Series - A New Normal

Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.

Insight Into the Youth Beauty Market

This second edition profiles and trends the shopping behavior and attitudes of younger female consumers ages eight to 12, 13 to 17, and 18 to 24 for makeup, skincare, and fragrance. It also reveals favorite beauty brands, brand awareness and usage, and favorite stores/Web sites where consumers shop for beauty products.

Women's Skincare In-Depth Consumer Report

This report measures female beauty consumers’ brand awareness and usage of facial skincare products to uncover patterns in consumer behavior. It explores the consumer perspective on facial skincare by product category to help companies better understand how and why consumers use their products. The report also addresses facial moisturizers, cleansers, eye products, exfoilators/scrubs, anti-aging treatments/serums and other key products. It provides detailed demographic profiles of users, shopping dynamics by product type, and which brands they know and use.

Beauty Consumers' Reaction to the Economy

This report is designed to evaluate the current state of the economy and its effect on shopping behavior when it comes to beauty. It compares April 2009 results to the benchmark test conducted in November 2008 to determine whether changes in shopping behavior have occurred.
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Emerging Channels Series:
Specialty Stores - 2009 Update

This report provides an update on what's happening at specialty stores to help marketers better understand past and present beauty shopping behavior. It addresses the industry's key questions: What are consumers' preferences and what attitudes drive preference and behavior? How are attitudes and preferences changing? Is the industry attracting more consumers as department stores continue to consolidate and more and more specialty doors expand into new markets? Each report in our Emerging Channels Series is available individually, or they can be purchased together at a special discounted price.
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Emerging Channels Series: Internet - 2009 Update

This report provides an update on shopping for beauty products via the Internet. Is shopping via the Internet for beauty products more widespread compared to last year? What is the impact of online shopping to traditional channels? Each report in our Emerging Channels Series is available individually or can be purchased together at a special discounted price.
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Emerging Channels Series: TV Shopping Networks & Infomercials/Paid Programming

This report provides insight into what's happening with direct-to-consumer marketing of beauty product via television, including TV home shopping channels and infomercials. It addresses the industry's key questions: What drives preference and behavior when it comes to shopping and buying beauty products via the television? How are attitudes and preferences changing? Is this channel attracting more consumers as department stores continue to consolidate and more manufacturers step into this space to attract new buyers?
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Natural/Organic Trends in Beauty Report

This report delivers the consumer perspective on the "green" trend in the beauty industry. It uncovers the specific brands consumers perceive to be natural, organic, green/eco-friendly, and socially-conscious/responsible, and explores their interest in, and usage and understanding of, these types of products.

Celebrity Influence Study

Understanding celebrities’ impact on consumer perceptions of particular products and brands is critical to marketing and co-branding efforts. This report explores celebrities’ growing power in the realms of product marketing and brand image, with an unparalleled, macro-level view of how celebrity alliances affect myriad beauty, apparel, footwear, and technology categories.
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Makeup In-Depth Consumer Report

The 2008 edition of this periodic study monitors consumer shopping behavior, usage habits, and purchase drivers in the makeup category, focusing on face, eye, and lip. It delivers a total market view from the consumer perspective, so companies can understand their core consumer (and their competitors’ consumers) who shop for makeup in the prestige, mass, and specialty channels.

Emerging Channels Report

This series of reports profiles several emerging distribution channels in the beauty industry, including specialty stores, the Internet, person-to-person (direct selling), and spas/beauty salons. Each report profiles beauty consumers’ shopping behavior and the channels they plan to shop in the future, with a special focus on the channels mentioned above. Clients use the report to understand past and present consumer behavior related to beauty shopping, to gain insight into channel preferences, to assess which channels will be important to consumers in the future, and more.