Consumer Panel

Through our online consumer panel, NPD offers a comprehensive view of consumer behavior and attitudes across all distribution channels and demographics. By calibrating our consumer behavior information with the point-of-sale (POS) data we collect from retailers, we can deliver the most reliable market views in the industry sectors we track.  This information, in turn, gives clients unique insight into their markets and customers.

Our online consumer panel consists of more than 1.8 million registered adults and teens who have agreed to participate in our surveys, providing NPD and our clients with unmatched insight on trends, purchasing, consumption, ownership, and usage. Our market research information is based on responses from nationally representative samples, and results are demographically balanced. The panel also provides information on customer satisfaction and allows us to conduct custom Fast Follow-Ups surveys for even greater detail about the market factors that drive consumer behavior.

All demographic groups are represented online, which means our consumer panel information gives companies an accurate view of what is happening across the total retail market. Our Research Sciences team’s extensive expertise in sampling and weighting techniques ensures return samples are representative and reliable.