Special Reports
iPad Owners Study
Apple's iPad tablet may have an impact on how owners perform their tasks, and it also may influence the future of other devices' usage. This report is designed to help companies understand iPad owners' usage of, attitudes about, and satisfaction with this device and how their behavior has changed since acquiring it. It also includes findings of a survey to pre-identified iPad owners and trends from certain questions from the original study fielded to a separate U.S.-representative sample.
Wireless Printers
How much is the wireless printing feature being used by printer owners, why or why not, and for which types of printed files? This study provides insight into ownership of wireless printers, usage behavior, and attitudes toward wireless printing.
What's In the Computer Market Basket (2010 Edition)
This year's update examines netbooks in addition to desktop and laptop computers. It provides a view of the complete transaction for the computer buyer, with a detailed look at what related products consumers may purchase six months out. It also covers what the consumer's total transaction includes by identifying attachment rates for items, brands, and prices and isolates consumers' follow-up accessory purchases and whether they return to the same retailer or go to another retailer.
The SMB Technology Monitor
This first measurement of what is planned to be a quarterly multi-client study focuses on brand and channel preferences, IT category purchase intent, and general forward-looking buying behaviors among a sample of small and medium businesses (SMBs) in the United States. Results are available by region, market vertical, and several company-size segmentations.
Understanding the Canadian PC Buyer 2010
In its second year of publication, this report covers desktop, notebook, and netbook buyers' purchase behavior. It includes everything from the initial purchase motivation to accessory attachment rates and total spends to date. It also explores Canadians' overall reaction to netbook computers, including measures of awareness, perceived uniqueness, future purchase intent, purchase barriers, potential usage, and brand preferences.
Connected Devices Study
Now you can sample the data from 17 separate NPD reports for the entertainment and technology industries, in one report. Use it to answer your questions about the types of consumers purchasing connected devices, which devices they're buying, growth and usage trends, the importance of Web connectivity, the type of content acquired, and how consumers interact with that content.
The Economy Tracker Topical Series - A New Normal
Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.
2010 Household Penetration Study
This snapshot of the 2010 consumer's home, an update of the 2009 report, uncovers the types and quantity of CE products owned. It also dissects cross-ownership within the home, providing insights into patterns of category ownership. Each industry sector is addressed by industry analysts: Stephen Baker for technology, Liz Cutting for imaging, and Ross Rubin for audio/video/mobile.
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What's in the Computer Market Basket - 2010 Edition
This year’s update examines netbooks in addition to desktop and laptop computers. It provides a view of the complete transaction for the computer buyer, with a detailed look at what related products consumers may purchase six months out. The report identifies attachment rates for items, brands, and prices, and it isolates consumers' follow-up accessory purchases and whether they return to the same retailer or go to another retailer. This information will assist manufacturers and retailers in identifying marketing partners, soft bundles, and floor assortments and will help to lift overall transaction margins.
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Apple iPad: Consumers' Perceptions and Attitudes
Apple's introduction of iPad may have an impact on other devices based on consumers' desire to consolidate devices like their netbooks, smartphones, e-readers, and MP3 players. This report explores the dynamics of iPad's entry into the marketplace, including consumer awareness, interest level, purchase intent, most important iPad features, planned tasks for iPad, current devices owned and tasked performed by each, devices likely to be retired or not purchased when an iPad is acquired, demographics,
and more.
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e-Reader Owners: Attitudes and Usage
Are e-readers the next consumer electronics "it" category? NPD talks to e-reader owners for their take on the reading device to share attitudes, usage behavior, and where they think improvements are needed. This study will help current manufacturers, retailers, and new manufacturers with product planning, positioning, and merchandising.
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3-D Television: A Snapshot Report
There is an upswell of industry talk surrounding 3-D TV, but what are consumers saying? NPD takes a snapshot look at awareness, perception, and purchase intent.
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Photo Printing Behavior - 2009
Photo printing touches many products and services. This report takes a deeper look into how consumers are using and printing their digital photos. It goes on to quantify consumption through various photo printing options influencing printing consumables, as well as alternatives like digital photo frames, online services, and retailer services.
A Look Into e-Readers: A Snapshot Report
As more and more electronics enter consumers' world, how are e-readers viewed? Are consumers even aware of them? How do they see them fitting into their day-to-day lives? With this report, NPD takes a snapshot of consumers' opinions regarding this electronic product.
What's in the Digital Camera Market Basket?
2009 Edition
This report highlights the additional items consumers add to their digital camera purchases. This knowledge will assist retailers in promoting the proper mix of products to achieve the best blended margin of the overall digital camera transaction. From the vendors' perspective, it will aid in developing the most beneficial marketing partners and in creating bundles for both sell-in and sell-through to maximize their brands' blended margin for their accounts.
Emerging Channels Series: E-Commerce
Many consumers conduct product research and price comparisons online, only to buy at a traditional brick-and-mortar store. This report examines consumers' online buying behavior and their attitudes toward and comfort with buying online. It also examines intent to purchase larger electronics online and identifies barriers to buying electronics online.
Household TV Inventory
This report opens America's doors to reveal all the TVs currently in use in the home. It examines the types of TVs consumers own, as well as TV sizes, brands, and locations. Then, focusing on the main TV, it identifies the devices and services attached to this TV. Finally, it evaluates the last TV purchased and the near-term purchase intentions, including type, brand, size, and anticipated level of spending. This report is helpful for benchmarking household TV inventory and what purchases consumers are planning. It includes demographic information.
Technical Support Services
For the first time, companies have a reliable way to quantify the importance of ancillary services, benchmark performance, and understand consumer perceptions, usage, and attitudes toward services marketed with and for technology products that have technical services available.
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Netbooks II: A Closer Look
This study takes a closer look at more specific dynamics of netbook owners, such as where consumers purchased their netbooks, their satisfaction with them, whether they originally intended to purchase a laptop, and if their netbooks met their expectations. The report also addresses consumers' opinions on whether netbooks should be offerred with subscription services, much like cell phones.
Understanding the Canadian PC Buyer
This report covers the purchase behaviour of desktop, notebook, and netbook buyers, including everything from the initial purchase motivation to accessory attachment rates and total spends to date. The report provides a complete picture of the initial PC transaction and details the accessories purchased with the computer, those purchased afterwards, and those the consumer intends to purchase in the near future. It also explores overall reaction to netbook computers, including measures of awareness, perceived uniqueness, future purchase intent and purchase barriers, potential usage, and brand preferences.
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Netbooks: Consumers Weigh In
Consumers weigh in on whether they need a separate portable device to surf the Web, check email, or write a letter. The report also uncovers whether consumers consider Netbooks as replacements for laptops, and if they do, whether they will be disappointed with Netbooks' low functionality. Messaging and positioning will be the keys to successfully placing this product, which is easier to type vs. the two-thumbs technique of most Smartphones.
Photo Printing Behavior - 2008
This report takes a deeper look at how consumers are using and printing their digital photos. It goes on to quantify consumption through various photo printing options influencing printing consumables, as well as alternatives like digital photo frames, online services, and retailer services.
Content/Data Storage Options
This study can help any storage marketer of internal and external hard drives, DVD burners, back-up drives, DVRs, DVD recorders, DVD and CD media, and USB drives locate opportunities. It explores the ways consumers are leveraging these varied storage options as the cost of a unit of storage continues to decline.
Women's Impact on CE Purchases Report
NPD goes straight to CE buyers for this study, which examines the impact women have on CE purchases. The report addresses what products women want and to what degree women influence the household's electronics and technology purchases and store and brand preferences.
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What's In the Digital Camera Shopping Basket? The Canadian Market
This report provides comprehensive coverage on camera accessories and other peripheral products that were included with the digital camera purchase, purchased at the same time the camera was purchased, or purchased at a later date. It presents insight on what consumers' transactions include by identifying attachment rates for items, brands, and prices. It also isolates consumers' follow-up accessory purchases and whether they return to the same store or go to another retailer. This information on the Canadian market will assist manufacturers and retailers alike in marketing partners, bundles, and floor assortments.
What's in the Market Basket? Series: TVs
In 2006, we took an initial look into related products included with the purchase of the television. In this year’s follow-up, we take a deeper look into the high margin peripheral products and brands bought, besides the core TV. This report provides insight into the incremental spend beyond the TV as well as the total value of the consumer’s transaction, identifying attachment rates for items, brands, and prices. It also isolates consumers' follow-up accessory purchases and whether they return to the same store or go to another retailer to spend additional dollars related to the TV.
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The Connected Home Theater Study
This new report provides critical insights to companies vying for a position in the evolving home entertainment market. It examines awareness, interest, and adoption of digital content via home networks and broadband. This landmark study can help shape convergence strategies by leveraging NPD's unique sales information, an extensive consumer survey, and analyst perspective.
Draft N Wireless
Manufacturers have released draft 802.11n products, and they have faced challenges with performance and other issues prior to the ratification of a standard for all to follow. This study takes a look at consumers' attitudes toward and perceptions about Draft N.
Emerging Channels Series: Warehouse Clubs and Mass Merchants for CE Buying
Traditionally clubs have been an important channel for liquidating older/overstocked electronics products, but that is changing. Today this is a significant destination channel for purchasing large screen TVs, computers, and printers, along with printer and storage supplies. This report examines the warehouse club and mass merchant channels, the consumers who shop these channels, and behaviors related to purchasing in clubs and mass.
