Special Reports
e-Book Owners: Their Attitudes and Usage
Are e-books the next consumer electronics "it" category? NPD talks to e-book owners for their take on the reading device to share attitudes, usage behavior, and where they think improvements are needed. This study will help current manufacturers, retailers, and new manufacturers with product planning, positioning, and merchandising.
3-D Television: A Snapshot Report
There is an upswell of industry talk surrounding 3-D TV, but what are consumers saying? NPD takes a snapshot look at awareness, perception, and purchase intent.
Photo Printing Behavior - 2009
Photo printing touches many products and services. This report takes a deeper look into how consumers are using and printing their digital photos. It goes on to quantify consumption through various photo printing options influencing printing consumables, as well as alternatives like digital photo frames, online services, and retailer services.
A Look Into e-Readers: A Snapshot Report
As more and more electronics enter consumers' world, how are e-readers viewed? Are consumers even aware of them? How do they see them fitting into their day-to-day lives? With this report, NPD takes a snapshot of consumers' opinions regarding this electronic product.
What's in the Digital Camera Market Basket?
2009 Edition
This report highlights the additional items consumers add to their digital camera purchases. This knowledge will assist retailers in promoting the proper mix of products to achieve the best blended margin of the overall digital camera transaction. From the vendors' perspective, it will aid in developing the most beneficial marketing partners and in creating bundles for both sell-in and sell-through to maximize their brands' blended margin for their accounts.
Household Penetration of CE Products - 2009
This 2009 snapshot of the consumer's home uncovers the types and quantity of CE products owned. It also dissects cross-ownership within the home, providing insights into patterns of category ownership. This is an update of the 2008 report.
Emerging Channels Series: E-Commerce
Many consumers conduct product research and price comparisons online, only to buy at a traditional brick-and-mortar store. This report examines consumers' online buying behavior and their attitudes toward and comfort with buying online. It also examines intent to purchase larger electronics online and identifies barriers to buying electronics online.
Household TV Inventory
This report opens America's doors to reveal all the TVs currently in use in the home. It examines the types of TVs consumers own, as well as TV sizes, brands, and locations. Then, focusing on the main TV, it identifies the devices and services attached to this TV. Finally, it evaluates the last TV purchased and the near-term purchase intentions, including type, brand, size, and anticipated level of spending. This report is helpful for benchmarking household TV inventory and what purchases consumers are planning. It includes demographic information.
Technical Support Services
For the first time, companies have a reliable way to quantify the importance of ancillary services, benchmark performance, and understand consumer perceptions, usage, and attitudes toward services marketed with and for technology products that have technical services available.
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The Apple Halo Effect (Teens and Adults)
What makes the Apple owner tick? This report examines the Apple owner to understand the dynamics of the Apple phenomenon and what other products are being attached. Are iPod consumers tempted to move entirely to an Apple environment? Are they loyal when adding accessories? Explore these questions and more with this report.
Netbooks II: A Closer Look
This study takes a closer look at more specific dynamics of netbook owners, such as where consumers purchased their netbooks, their satisfaction with them, whether they originally intended to purchase a laptop, and if their netbooks met their expectations. The report also addresses consumers' opinions on whether netbooks should be offerred with subscription services, much like cell phones.
Understanding the Canadian PC Buyer
This report covers the purchase behaviour of desktop, notebook, and netbook buyers, including everything from the initial purchase motivation to accessory attachment rates and total spends to date. The report provides a complete picture of the initial PC transaction and details the accessories purchased with the computer, those purchased afterwards, and those the consumer intends to purchase in the near future. It also explores overall reaction to netbook computers, including measures of awareness, perceived uniqueness, future purchase intent and purchase barriers, potential usage, and brand preferences.
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Netbooks: Consumers Weigh In
Consumers weigh in on whether they need a separate portable device to surf the Web, check email, or write a letter. The report also uncovers whether consumers consider Netbooks as replacements for laptops, and if they do, whether they will be disappointed with Netbooks' low functionality. Messaging and positioning will be the keys to successfully placing this product, which is easier to type vs. the two-thumbs technique of most Smartphones.
Retail Landscape Report Series 2009: Consumer Technology
In today's battle for market share, it is crucial to have an objective understanding of the competitive terrain, your current position, and your opportunities and threats. For these reports, NPD went straight to consumers. Using an innovative methodology and a robust sample, these reports provide a unique and objective consumer perspective on the current and emerging retail landscape. Retailer and brand reports are availalble.
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Photo Printing Behavior - 2008
This report takes a deeper look at how consumers are using and printing their digital photos. It goes on to quantify consumption through various photo printing options influencing printing consumables, as well as alternatives like digital photo frames, online services, and retailer services.
Content/Data Storage Options
This study can help any storage marketer of internal and external hard drives, DVD burners, back-up drives, DVRs, DVD recorders, DVD and CD media, and USB drives locate opportunities. It explores the ways consumers are leveraging these varied storage options as the cost of a unit of storage continues to decline.
What's in the Market Basket? Series: Computers
The latest report in our What’s in the Market Basket? Series examines notebook and desktop computer buyers, identifying exactly which products and brands they purchase together in a single shopping trip, the amount they spend, and why. It uncovers purchase motivations for these incremental purchases so companies can devise strategies for cross-promoting higher-margin products – a win-win situation for both vendors and retailers.
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Women's Impact on CE Purchases Report
NPD goes straight to CE buyers for this study, which examines the impact women have on CE purchases. The report addresses what products women want and to what degree women influence the household's electronics and technology purchases and store and brand preferences.
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What's In the Digital Camera Shopping Basket? The Canadian Market
This report provides comprehensive coverage on camera accessories and other peripheral products that were included with the digital camera purchase, purchased at the same time the camera was purchased, or purchased at a later date. It presents insight on what consumers' transactions include by identifying attachment rates for items, brands, and prices. It also isolates consumers' follow-up accessory purchases and whether they return to the same store or go to another retailer. This information on the Canadian market will assist manufacturers and retailers alike in marketing partners, bundles, and floor assortments.
What's in the Market Basket? Series: TVs
In 2006, we took an initial look into related products included with the purchase of the television. In this year’s follow-up, we take a deeper look into the high margin peripheral products and brands bought, besides the core TV. This report provides insight into the incremental spend beyond the TV as well as the total value of the consumer’s transaction, identifying attachment rates for items, brands, and prices. It also isolates consumers' follow-up accessory purchases and whether they return to the same store or go to another retailer to spend additional dollars related to the TV.
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The Connected Home Theater Study
This new report provides critical insights to companies vying for a position in the evolving home entertainment market. It examines awareness, interest, and adoption of digital content via home networks and broadband. This landmark study can help shape convergence strategies by leveraging NPD's unique sales information, an extensive consumer survey, and analyst perspective.
Draft N Wireless
Manufacturers have released draft 802.11n products, and they have faced challenges with performance and other issues prior to the ratification of a standard for all to follow. This study takes a look at consumers' attitudes toward and perceptions about Draft N.
Emerging Channels Series: Warehouse Clubs and Mass Merchants for CE Buying
Traditionally clubs have been an important channel for liquidating older/overstocked electronics products, but that is changing. Today this is a significant destination channel for purchasing large screen TVs, computers, and printers, along with printer and storage supplies. This report examines the warehouse club and mass merchant channels, the consumers who shop these channels, and behaviors related to purchasing in clubs and mass.
