Consumer Tracking Service
for Walmart

Consumer Tracking Service
for Sam’s Club

Vendors who work with Walmart and Sam’s Club now can benefit from a clear picture of their category and brand share at these two important retailers. NPD’s Consumer Tracking Service for Walmart and Consumer Tracking Service for Sam’s Club help vendors see consumers the same way Walmart and Sam’s Club see them.

The services encompass apparel, hardlines, entertainment, and home — all categories for which NPD is Walmart's preferred provider of consumer information. They deliver critical consumer information through the same department structure, geographies, and data presented in the Walmart consumer segments – and, importantly, the NPD information aligns with the way data is presented in RetailLink.

Business Benefits

• Acquire/access the same data used by Walmart for category management applications and line reviews
• Get a clearer picture of your category and brand share at Walmart, and evaluate trend performance compared to your key competitors
• Identify potential areas of growth for your category/brands at Walmart
• Manage merchandising and marketing resources to capitalize on opportunities and reduce costs for seasonal and region-specific events at Walmart

Key Measures

• Share change over time in dollars
• Share change over time in units
• Price indices

NPD clients must be approved by Walmart prior to receipt of information from Consumer Tracking Service for Walmart or Consumer Tracking Service for Sam’s Club.