Key Measures
- Digital music activities (paid downloading, burning, P2P, uploading to player, etc.)
- By song/artist/genre/major label, and by household
- By household demographics and region
- By file type
- By portable player manufacturer
Business Benefits
- Understand growth of online music distribution and its impact on overall music sales
- Develop marketing strategies based on competitive analysis
- Increase revenues by identifying and targeting key customer segments
- Refine advertising strategies by evaluating the digital music market size and industry trends
*Comprehensive reports and analyses are also available for the digital video marketplace.
