Special Reports

Topical Reports

Kids Focus: Brands and Licenses (2010 Edition)

Kids know what's hot. Their mothers, who generally make the purchases, know what they want. But do you know what kids and their mothers look for when it comes to children’s brands and licenses? With this report on your side, you can lower the risks of new license investments and understand the dynamics of today's kids-focused apparel and footwear brand purchasing.

The Economy Tracker Topical Series - A New Normal

Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.

Toning/Shaping Footwear Report

There is a great deal of buzz in the footwear industry about passive toning/exercising/shaping footwear products such as MBT, FitFlops, Skechers Shape-Ups, and Reebok EasyTone. This study identifies attitudes and behaviors of toning/shaping footwear owners, aware non-owners, and non-aware consumers who may be interested in the concept. For clients with smaller budgets, inquire about the "Snapshot" version available at a lower price point.
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Retail Landscape Report Series 2009:  Footwear

Changes to the retail landscape are occurring at an ever-increasing pace. Traditional channel lines are blurring, and consumers are taking the lead in defining competitive spaces.  Using an innovative methodology and a robust sample, these reports – now available for retailers and brands - provide a unique and objective consumer perspective on the current and emerging retail landscape.
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Retail Landscape Report Series 2009:  Apparel

Changes to the retail landscape are occurring at an ever-increasing pace. Traditional channel lines are blurring, and consumers are taking the lead in defining competitive spaces.  Using an innovative methodology and a robust sample, these reports – now available for retailers and brands - provide a unique and objective consumer perspective on the current and emerging retail landscape.
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Sports Retail Landscape Report Series 2009: 
Sports Apparel and Athletic Footwear

This report applies the Retail Landscape Series model to sports apparel and athletic footwear to provide a view of strengths and opportunities for retailers and brands in these spaces.  The interactive deliverable allows for study of a specific retailer or brand and control of the benchmark against which they are compared.  Results are provided overall and by demographic group, including athletes versus non-athletes.
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Men's Work/Occupational/Safety Footwear Benchmark Study

This report provides an in-depth look at the types of work/safety shoes and boots that men are wearing.  The report addresses brand awareness, ownership, and usage. It identifies the most important features and construction elements – including those consumers are willing to pay more for – and measures price thresholds and shopping behaviors.
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Youth Apparel Shopping Report

Retailers and manufacturers can use this report to get an in-depth look at the dynamics in play when young consumers (ages eight to 24) shop for clothing. It covers the factors influencing decisions about where to shop, perceptions of specific retailers, the importance of online shopping, parents' influence, and much more.
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Women's Special Sizes: Bras and Panties

Women of all sizes want fashion choices that fit their bodies and their lifestyles. This report integrates market information with consumer insights so you can tailor your marketing to fit this market.
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Women's Special Sizes: Tops & Bottoms

Women of all sizes want fashion choices that fit their bodies and their lifestyles. This report integrates market information with consumer insights focused on tops and bottoms categories so you can tailor your marketing to fit this market.

KidsFocus: Brands and Licenses

This report reveals kids’ and mothers’ perceptions of specific brands and licenses, providing details unavailable from other sources. Its insights can help companies understand consumer awareness of children’s brands and licenses, find out which licenses consumers believe are appropriate for kids by age and gender, and assess future purchase intent.
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NPD Brand Focus: Men’s and Women’s Footwear

Answering the footwear industry’s toughest questions requires a complete view of the market from the consumer perspective – including both attitudes and behaviors. This report provides the information needed to stay ahead in the footwear industry, including:

• Men’s and women’s perceptions of specific footwear brands
• How consumers make purchase decisions
• Insight into category purchase dynamics
• Profiles of target buyer groups

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Snapshot Report: Shapewear

This mini-report provides consumers' perspectives on shapewear. Topics addressed include ownership, usage behaviors, purchase dynamics, brand perceptions, purchase price, and purchase locations.

Women's Apparel Life Stage Report

In the women's apparel marketplace, life stages influence women's spending and shopping behavior and drive customer loyalty.  This report helps retailers understand behavior for each life stage so they can effectively plan their marketing strategies to reach their core consumers.  Five life stages are defined and explored and apparel shopping behavior for each segment is examined using data from NPD's longitudinal apparel panel.

Women's Special Sizes in Canada

Women of all sizes want fashion choices that fit their bodies, their sense of style, and their lifestyle. This report helps retailers identify potential opportunities and better market to this important segment in Canada. It explores Canadian women’s attitudes and behaviors toward special size apparel and provides valuable insights for brands, retailers, and apparel categories.
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Celebrity Influence Study

Understanding celebrities’ impact on consumer perceptions of particular products and brands is critical to marketing and co-branding efforts. This report explores celebrities’ growing power in the realms of product marketing and brand image, to offer an unparalleled, macro-level view of how celebrity alliances affect myriad beauty, apparel, footwear, and technology categories.
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Sports Bra Snapshot Report

Over half of women in the U.S. say they participate in excercise at least once a week. They participate in sports and activities such as walking, aerobics, jogging/running, and dancing, and sports bras are an important and functional part of their wardrobes. NPD's Sports Bra Snapshot report offers a focused look at the sports bra market, providing insights into sports bra ownership and purchasing, colors/styles/features owned, durability expectations, brand awareness/ownership, retailers shopped, and the motivators which drive women's sports bra purchases.

Total Market – Jeans Top-line

This focused report offers top-line insight into the overall women's jeans market. Topics addressed include ownership, past 12 months’ spending, purchase price, replenishment rates, and projected future spending. It can be delivered as a stand-alone report or as a supplement to the Premium Jeans Snapshot Report.

Women's Premium Jeans Market Snapshot Report:

This report uncovers who’s buying jeans at the $100+ price point, where they are buying, and their favorite brands. From jeans styles, features, and brands owned to prices paid and top retailers and channels, you’ll have the best-available view of the premium jeans consumer.
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Sheer Hosiery and Tights Snapshot Report:

As dresses assume an increasingly important role in women's fashion, it is important for manufacturers and retailers to understand women's tastes and preferences when it comes to the items women often wear with their dresses. NPD's Sheer Hosiery andTights Snapshot offers a portrait of the current legwear market, highlighting differences among the various women's age groups to reveal insights into current ownership levels, colors/styles owned, activities/locations where legwear is worn, brand awareness/ownership, channels shopped, and the importance of attributes such as comfort, style, and durability to women who shop for hosiery and tights.

Flip-Flop Market Snapshot Report:

NPD’s Flip-Flop Market Snapshot provides a snapshot of the men’s and women’s flip-flop market, including consumers’ ownership levels and purchasing dynamics over the past year. The report also presents valuable attitudinal information uncovering such things as purchase motivators and the importance of fashion when it comes to flip-flops.
Some interesting insights discovered from the 2007 report include answers to the following questions:

• Who is the flip-flop consumer?
• Where are consumers shopping for flip-flops?
• Where do consumers wear flip-flops?
• What flip-flop brands are consumers most familiar with?

Plus-Sized Children's Apparel: Insights
and Opportunities

Nearly one-third of all children in the U.S. are considered overweight. To gain insight into this growing apparel segment, NPD polled over 1,300 overweight kids age 4-16 and their mothers. This report delivers information directly from the boys, girls, and mothers who shop for plus-sized kids’ clothing. Insights include:

• How mothers perceive their plus-sized children's weight
• Challenges and fit issues overweight children face
• Brands and retailers plus-sized children want to shop for clothing

Socks Market Insights

This is the only report that combines attitudinal and behavioral information to help companies understand and leverage key purchase drivers in the socks market. It integrates unparalleled consumer behavior data with NPD’s Fast Follow-Up capabilities, to track sales trends and show what influences them. The report’s detailed view covers:

• Consumers’ behaviors and attitudes related to socks
• Brands, products and retailers consumers prefer
• Emerging trends
• Future purchase intent

Bra Market Insights

This is the only report that combines attitudinal and behavioral information to help companies understand and leverage key purchase drivers in the bra market. It integrates unparalleled consumer behavior data with Fast Follow-Up capabilities to track sales trends and show what influences them. The report’s detailed view covers:

• Consumers’ behaviors and attitudes related to bras
• Frequency of purchase
• Brand awareness and perceptions
• Future purchase intent
• Style, feature, fabric, color and pattern preferences

Inside Outerwear: The Men's and Women's Market

This report provides apparel manufacturers and retailers a detailed look inside the outerwear market so they can understand consumer perceptions and preferences related to outerwear shopping. The report offers comprehensive attitudinal information that provides valuable insight into purchase motivators and the importance of outerwear within the overall apparel market.

Men’s & Women’s Fashion Accessories Report

This report offers detailed behavioral and attitudinal information about consumers’ purchases and use of fashion accessories. Based on a study of more than 5,000 consumers, the report delivers consumer insight on the importance of specific categories and purchase motivators. It also includes an in-depth examination of men’s and women’s accessory items ranging from belts and sunglasses to luggage sets and watches.