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Download the NPD Food & Beverage spec sheet.
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Eating Patterns in America

The Annual Report on Eating Patterns in America is the definitive source for detailed market research information on eating and drinking habits – in-home and away – in the United States. Manufacturers and foodservice businesses rely on it to provide insight for business growth. Featuring 400+ pages of analysis on the latest information and 150+ pages of annual trended data going back to 1984, the report provides in-depth insight into actual consumption behavior and how it is changing. Included with purchase is a live presentation by report author, NPD Vice President and Chief Industry Analyst, Harry Balzer.

Key Measures

  • In-home and away-from home food and beverage consumption
  • Impact of health and nutrition on consumption decisions and dieting trends
  • Influence of demographic shifts and economic factors on consumer behavior
  • Appliance usage and ownership trends
  • Food safety concerns

Business Benefits

  • Kick off yearly strategic planning sessions by understanding the latest trends, based on what people are really eating and drinking
  • Determine which emerging behavior patterns will be long-term trends, and which will be fads
  • Identify new product and market opportunities
  • Keep your sales team informed of the latest trends in the food and beverage industry
  • Build a clear market view with access to a vital data resource that provides instant insights throughout the year

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