Morning MealScape: An In-Depth Landscape Analysis and Need States Segmentation

This study delves deeply into the situational factors and attitudinal drivers that affect consumers' food and beverage choices at morning meal and snack situations, and assesses their subsequent satisfaction with those choices. It examines consumption habits of kids and adults, identifying all foods and beverages consumed throughout the morning - both in-home and away. It also offers in-depth consumer insight on the reasons behind consumers' morning food and beverage choices via a segmentation analysis of those occasions.

Lunchtime MealScape: An In-Depth Landscape Analysis and Need States Segmentation

This analysis explores the situational and attitudinal drivers of lunchtime food and beverage choices, plus key aspects of meal planning, preparation and cooking, and product satisfaction. It provides a broad understanding of consumption habits and practices of a nationally representative sample of kids and adults. By understanding the need states, companies can compare what drives occasions at which their products are consumed versus other choices or options that consumers have at similar types of occasions. Clients can size opportunities and identify strengths or weaknesses for their products compared to others, based on needs states orientation.

Dinnertime MealScape: An In-Depth Landscape Analysis and Need States Segmentation

This comprehensive study explores the situational landscape and dinnertime consumption habits of 25,000+ kids and adults, both at home and away. The study identifies appetizers, entrées, side dishes, desserts, and beverages eaten at dinnertime and reveals the needs consumers seek to fulfill through their food and beverage choices. The underlying ‘needs states’ that are driving food and beverage choices are explored in detail. The study also delves into meal planning, meal preparation, product satisfaction, and more! Similarities and differences between what household members eat together versus in shifts is examined, along with adult-only meal situations versus adult and child meal situations.