Key Measures

• Who consumes – age, gender, demographics, region
• Amount consumed per snack situation
• Where, how, and when consumed, including consumers’ activities while eating
• Where and when purchased, and reasons particular snack foods are chosen

Business Benefits

• Develop new products and refine existing products based on actual consumption information
• Create advertising campaigns and establish promotions and marketing alliances to target specific consumer segments and position in context of their usage
• Apply consumption behavior information to business and category management reviews
• Evaluate competitive threats and position products more effectively