Special Reports

The Many Facets of Convenience

Convenience is a hot topic, given consumers' fast-paced lives and their interest in time-saving food options. But what does convenience mean to consumers when it comes to the foods they buy and eat? This report explores attitudes and consumption behaviors to help manufacturers better understand convenience and its value relative to other food characteristics.
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NPD's Canadian Control Label Report

This report builds on what food and beverage marketers already know about the control label/private label purchase process by offering a unique perspective on consumer attitudes and perceptions of private label products and an in-depth look at actual usage behaviour. It identifies the occasions at which private label offerings have captured the greatest share and highlights how these products are used (as an end dish, ingredient, or additive). The report also profiles heavy vs. light users of private label food and beverages and identifies the categories showing the biggest gains and declines in usage over the past 10 years. Insights into the reasons consumers choose store brand food and beverage items are revealed and satisfaction is assessed, along with future purchase intentions.
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What's On the Minds of Moms and How
They're Coping Today

Examine the challenges both new and experienced mothers face in feeding their families. It focuses on mothers' meal and snack behaviors and looks at how children's consumption habits differ based on their moms' characteristics. The report also explores children's influence on the purchase of selected categories or brands, what prompts requests for specific brands among different age groups, and strategies mothers are using to navigate these difficult times.
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Private Label Perceptions, Usage Patterns,
and Intentions - U.S.

This report delivers a unique perspective on consumer attitudes toward and perceptions of private label products, and it offers an in-depth look at actual usage behavior. It identifies the occasions at which private label offerings have captured the greatest share and highlights how these products are used (as an end dish, ingredient, or additive). The report also profiles users of private label food and beverages and identifies the categories showing the biggest gains and declines in usage over the past 10 years. It highlights the reasons consumers choose private label products, assesses their satisfaction, and reveals purchase intentions for 2009.
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A Look Into the Future of Eating

This report leverages NPD's proprietary "age cohort forecasting technique" across a broad spectrum of food and beverage categories, preparation methods, meal situations, and other food-related behaviors in order to paint a picture of eating habits 10 years down the road.
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Walmart's Strategic Consumer Segments Report

This report delivers the information you need to understand two of Walmart's key consumer segments, in terms of what they eat and drink and the attitudes behind their behavior. Use it to gain new insight into the products they seek when they shop and generate ideas to help Walmart meet its high profile growth initiative. The report features in-depth food and beverage consumption information for Brand-Aspirational and Price-Value Shoppers and detailed age-group information for these strategic segments. It also includes a description of current Walmart loyalists.
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Behaviors vs. Beliefs:
Eating and Nutrition in America

Public concern about healthy eating habits and options is growing. That’s why food and beverage manufacturers must actively evaluate the best methods to address health and wellness through the products they offer. Behaviors vs. Beliefs: Eating and Nutrition in America, a new report from NPD, explores adults’ attitudes on health and eating and compares those attitudes to consumers’ actual eating habits. The report has been specially designed to highlight areas of expressed consumer need and diet deficiencies, using the USDA’s Healthy Eating Index (HEI). It can help you make sense of what’s actually going on in the market.
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Young Households Across the Generations

This report takes an in-depth look at meal preparation and eating behavior among the under 35 set today versus their counterparts 20 years ago. Are they likely to cook from scratch as often? What role do ready-to-eat foods play in their daily routines today? How concerned is the new generation about issues related to nutrition and health? You can use this information to determine how shifts in behavior might impact your category in the future.
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Snacking In America

The who, what, when, where, and why of snack food consumption, and changes over the last two years. Discover what convenience-oriented products consumers are eating, and when. This comprehensive report examines in-home and away-from-home snacking trends for kids and adults across all major snack food categories.
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What’s In The Bag and Why Is It In There?

Learn consumer behaviors at lunchtime and how they are changing in both the foodservice and food and beverage industries. This report also covers the preparation of carried lunches, what consumers are putting in them, who is eating carried lunches, where are they eating them, and why consumers are choosing to carry their lunches.

How Do Economically Challenging Times Affect Consumers' In-Home Meal Strategies?

Historically, Americans have not allowed food expenses to rise faster than their disposable income. With food prices at retail growing at the fastest pace in nearly two decades, and with the economy showing signs of weakness, consumers will be making trade-offs. Where Americans source their meals, the meal selections, and the quantities they prepare are all up for consideration as consumers work to stay within their food budgets. This report looks at how consumers have modified some of these behaviors in the past, and what manufacturers should consider if these strategies are implemented today.

Meal Dynamics

Have you wondered how many consumers have adopted the concept of eating small or mini meals throughout the day rather than the traditional three main meals? Do you know which consumer groups eat this way? How often do consumers dine alone at Breakfast or Lunch and how do their food and beverage choices when they’re alone differ from when they dine with others? NPD’s latest Meal Dynamics analysis provides answers to these questions and many more. The Meal Dynamics sheds light on the consumption habits and practices of consumers, presenting information on meal complexity and eating dynamics. Eating alone behavior at Breakfast and Lunch, which has significant implications for product packaging and positioning strategies, is also examined.

U.S. & Canada: Comparison of General Consumption Habits & Nutritional Attitudes

A comparison of meal dynamics, nutritional attitudes, and dieting patterns across the U.S. and Canada. This analysis considers topics ranging from dieting habits to organic food trends.

Snacking In Canada

Provides a high-level view of snacking to ensure your brands and products are aligned with overall trends; it highlights the impact of the key trends on the marketplace today. The information in this 100-page report is critical in making decisions about the development of new snack food products, planning the marketing of an existing product, and highlighting the opportunities available for both new and existing products in the market.