QSR Market Monitor is the only continuous syndicated awareness, trial, and usage tracker for quick service restaurant (QSR) operators. Each day it captures crucial information on what motivates consumers to visit restaurants to help companies track their market programs and competitive activity at the local market level. The service delivers immediate, in-depth insight into brand/advertising awareness, ad content recall, ad ratings, cross-chain purchasing, recent visits, and customer satisfaction. The service includes two years of continuous tracking in 30 DMAs, plus newly-added continuous tracking in 27 DMAs.
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