Key Measures
- Unit counts and trends
- Comparative data for chains/independents, QSR/FSR, and restaurant category (Hamburger, Pizza, Family Dining, Casual Dining)
- Market segmentation information
- Target marketing and site selection information that may be integrated into GIS
Business Benefits
- Understand competition by segment and by chains vs. independents
- Get ahead of trends by monitoring unit changes regionally and nationally
- Guide marketing strategy and strategic plan development
- Respond quickly to changes in local market conditions
