Special Reports
Inside the Home: Appliances We Own & Use
This report provides household ownership, usage, and recent purchasing information for over 100 small and major appliances. Use it to plan product development and marketing strategies based on the latest consumer-reported information.
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Coffee Pods: A Consumer Perspective (Canada)
This report offers comprehensive coverage of coffee pod owners' purchase process and usage habits and the coffee pod machine's perceived impact on other coffee sources. It also details overall awareness and perceptions of coffee pod machines among a representative sample of non-owners in Canada.
Beyond the Boomers: Preparing for the Next Generation of Home Improvement Consumers
This report examines tool, equipment, and appliance ownership, along with purchasing behaviors for many key home improvement categories across the Gen Y, Gen X, and Boomer generations. It explores brand and retailer preference along with pre-purchase research and looks at consumer do-it-yourself behaviors and their impact on consumers' plans for remodeling, selling, buying, or purchasing new products for the home.
Small and Major Appliances: What We Have at Home
Understand the incidence of household ownership and recent purchasing for select small and major appliance products. The report covers over 100 products in key categories, including small kitchen electric appliances, small personal care/health appliances, small home environment appliances, and major domestic appliances.
The Economy Tracker Topical Series - A New Normal
Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.
The Floor Care Market:
Getting the Dirt From Consumers
This report offers a view of electric floor care consumers - the products they own, how they use them, and where they shop, as well as insights into what features are important. In a competitive market filled with many floor care options ranging widely in functionality, style, color, and price points, it will help you understand what drives consumers' purchase decisions and where the greatest opportunities exist.
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Major Domestic Appliance Market Monitor - Canada
The 2009 Major Domestic Appliance Market Monitor represents the first edition of a new annual report that provides comprehensive coverage of major domestic appliance purchases. The primary objectives of this report are to provide a detailed snapshot of the current competitive landscape (such as purchases by brand and retailer), to outline how consumers shop for major appliances and the attitudes and behaviours that drive the purchase process, to identify consumer-based insights to help position brands and specific product offerings, and to record the current major appliance inventory of each household and the future purchase intentions for each appliance.
Understanding Today's Bride:
A Consumer Perspective
This report explores brides' attitudes, perceptions, and behaviors related to wedding planning and the gift registry. This year's edition includes insight on how the challenging economy may influence couples' wedding-planning decisions.
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Retail Landscape Report Series 2009: Housewares
Changes to the retail landscape are occurring at an ever-increasing pace. Traditional channel lines are blurring, and consumers are taking the lead in defining competitive spaces. Using an innovative methodology and a robust sample, these reports – now available for retailers and brands - provide a unique and objective consumer perspective on the current and emerging retail landscape.
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Outdoor Entertaining Trends 2008: Consumers Bring the Indoors Out
From basic accessories used on the porch or patio to complete outdoor kitchens, "outdoor living" products have never been in such high demand. This new report delivers consumer insight on attitudes, behaviors, and trends related to outdoor entertaining, or outdoor living so companies can capitalize on this fast-growing lifestyle.
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Green 2008: Consumer Attitudes and Behavior
This report delivers a snapshot view of consumers' sentiments toward and identification with the green/eco-friendly movement. It also explores purchasing behaviors and addresses what's happening in the retail landscape now that "green" is on the scene, to help home industry marketers understand consumer dynamics and identify opportunities.
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Men's Electric Shavers: U.S. Market Analysis
Based on both custom and syndicated data, this report offers a comprehensive view of the men's shaver market, with an emphasis on the top three players in the industry. It features four years of trended data so companies can monitor shifts in key areas, such as advertising, gifting vs. self-purchasing, price paid, brand satisfaction, brand-switching, and shaving methods.
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Celebrity Influence: Who Do Consumers Think of for Fashion, Beauty, and Home Products?
This report evaluates 200 celebrities, sports figures, designers, and chefs on dimensions of consumer awareness, advertising/endorsement recall, and their degree of likeability and trustworthiness as perceived by consumers. See which celebrities resonate most with specific target audiences through age and gender analysis.
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Retail Landscape Report – Home/Home Improvement
Changes to the retail landscape are occurring at an ever-increasing pace. Traditional channel lines are blurring, and consumers are taking the lead in defining competitive spaces. Using an innovative methodology and a robust sample, these reports – now available for retailers and brands - provide a unique and objective consumer perspective on the current and emerging retail landscape.
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