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New from The NPD Group, The Retail & Brand Landscape Series 2010 is the only syndicated product available today that takes you into shoppers’ minds, giving you insight into their perceptions about brands and retailers as they plan purchases of apparel, jeans, athletic apparel, footwear, athletic footwear, home/home improvement products, toys, and consumer electronics.
With access to this information, you will have an action plan for pinpointing opportunities in the retail landscape – without the time delay and expense of quantitative and qualitative primary research studies. The flexibility of this product enables you to get to your shoppers now, addressing strategic marketing, merchandising, and sales questions like these:
Positioning: The retail world has changed. Do you know your place in it? What do shoppers really think about you and your competitors?
Communication: Consumers are re-evaluating their priorities. Will you be relevant? Are your messages getting through to shoppers, or are you missing the mark?
Growth: What are your most promising growth opportunities, and what threats do you need to focus on?
Distribution: Retailers have been re-positioned in consumers’ minds. Are you in all the right ones and none of the wrong ones? Is your brand one of the “right” ones in shoppers’ minds? Are you in all of the right retailers?
Assortment: Do you have all of the right brands – and none of the wrong ones?
Learn more.
For more information, please contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).
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