Key Measures

• Consumer awareness, familiarity, and willingness to consider purchasing of specific retailers and brands in measured industries
• Purchasing and loyal usage of specific retailers and brands
• Consumers’ requirements for consideration and purchase
• Consumers’ perceptions of retailer and brand delivery against those requirements

Business Benefits

• Examine the importance of pricing, content/offering, and service in defining your current position versus that of your competitors
• Understand what it will take for you to change or defend your strategic position in that landscape
• Recognize retailers/brands moving into (or out of) your competitive space, who may not be on your internal radar today
• Develop more targeted advertising and promotional messages
• Identify opportunities to turn your consumer into a loyal user
• See where consumers rank you versus your competitors, based on their requirements when considering or actually making a purchase – where are your leverage points?
• Use demographics to identify the target group that offers the most opportunity, and understand where you fall in their conversion process
• Determine how your rank varies by product category among those who consider you for a purchase