Special Reports

Security Software 2010

Security threats are still abundant, but are consumers still concerned, given all the other challenges they face today? The 2010 report provides trended information on consumer perception and awareness of security software, products, ownership, purchase dynamics, and general opinions on concerns with computer threats.

Online Software Purchases 2010

This trended report highlights changes in the marketplace since the 2009 report. Is online growing or shrinking during these uncertain times? The report provides comprehensive information about the software categories and retailers that drive online purchases and covers the significance of digital downloads and why some consumers choose not to purchase online.

The Economy Tracker Topical Series - A New Normal

Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.