Special Reports

Kids Mobile Entertainment & Apps

This report delivers a clear view of when and how kids interact with mobile entertainment devices – specifically the iPhone and other smartphones, iPod Touch, and iPad. It reveals exactly how much time kids spend using apps on their parents (or their own) devices, how much they are willing to pay for these apps, and where they go to find them.

Juvenile Products Report

Get the best-available view of products purchased by gift givers in the U.S. for children up to age two. The report covers purchase drivers for children’s gifts, whether families reuse products or buy new for children born after the first-born, baby registries’ impact on gift purchases, and much more.

The Economy Tracker Topical Series - A New Normal

Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.

Kids and Consumer Electronics

The sixth volume of this report provides an updated look at children’s interaction with consumer electronics products, along with perspectives on how this has changed over time. This year’s report also looks at purchase drivers for and ownership of accessories for cell phones, personal digital music players, and portable video game systems. It includes six years of trended data.

Spotlight on Kids:
Understanding Cross-Category Purchasing

This report delivers detail on consumer spending for products purchased for children ages 14 and younger during the 2009 holiday season. With deep insight fresh from consumers, it can help you maximize every opportunity across the industries, categories, and retail channels that matter most to kids - and to your business
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Kids and Entertainment Content

This report explores how kids ages two to 14 consume entertainment content, including how they acquire and play or use video/PC games, music, movies, television, the Internet, and books. It can help companies identify exactly what's happening in the kids' market, to understand how highly penetrated specific activities are by gender and age -- and determine whether they're in the right places for
their brands.
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Kids and Cross-Entertainment Behavior

Now you can benefit from a comprehensive view of kids and entertainment, including how kids spend their leisure time, wallet share across entertainment categories, content acquisition, top brands and licenses – and more. This report presents information from several NPD resources to deliver detail on kids’ entertainment usage, preferences, consumption, and spending.
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Kids and Gaming

The latest in-depth research from The NPD Group takes the game out of understanding what kids want and how they (and their parents) will buy. The report provides insight into the most popular gaming systems, genres, and sources of purchase information. Know how many hours are spent by age and by system, and get a complete picture of kids' gaming "life cycle" - i.e., is there a graduation pattern from certain systems to others? Kids & Gaming will help you identify new and growing market opportunities, and give you the information you need to develop high-potential, new video game products that will wow all your customers, from toddlers to teens.
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Toy Purchase Decisions Report

NPD's Toy Purchase Decisions Report helps you explore
how consumers arrive at their purchase decisions and understand what influences those toy purchases. It complements the consumer data NPD delivers, going beyond the who, what, when, and where of toy purchasing to uncover the factors that ultimately determine which toys consumers buy.
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Global Toy Trends and Forecasts Report

This report uncovers international opportunities in the toy market and how significant market growth may be in specific countries. Based on population and economic trend data and NPD's 30 years of toy industry expertise, the report offers a country-by-country look at the global toy market's composition since 2007, with breakouts by age and gender and forecasts through 2012.
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Toys Market Dynamics Report

Now there’s a single, convenient source for NPD’s toys data dictionary and online panel market sizing, combined with IRI’s household panel purchase data. This report’s comprehensive view of the U.S. toy consumer is based on longitudinal research – continuous tracking of all household toy purchases over time among the same group of households.
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Kids' Leisure Time III Report

Commissioned by the Toy Industry Association, this report delivers a clear view of how kids ages two to 12 spend their leisure time in a typical week. The latest edition includes two years of trended data and new raw respondent verbatims for even more insight on these important consumers. No other study provides this depth and breadth of insight into the activities that capture the largest share of kids’ leisure time.
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Girl Power: Understanding This Important
Consumer Segment

Now you can take an in-depth look at how girls ages two to 14 spend their time in a typical week. This report uncovers what categories are poised for growth as girls continue to look beyond traditional toys and activities, and how they (and their mothers) are spending their money on such categories as toys, electronic devices (cell phones, MP3 players, video games, etc.), books, music, and movies. It also examines how the time and money spent on other items compares to the time and money spent on toys.
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Kids' Share of Wallet Report

The Kids' Share of Wallet report covers which categories parents are buying for kids ages 14 and younger and how much share of wallet each category captures. It highlights kids' favorite brands and characters and provides details on how and where parents spend money for their kids, the factors that affect product purchases, and how much influence kids have on what is spent.
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Consumers Speak Out On the U.S. Economy

This report provides a top-line view of consumer opinion about the state of the economy and how it might impact their spending habits in the near future. Included in the report are anticipated consumer spending for 19 categories (including Home improvement, Entertainment, Dining out, etc.), and insights into how the economy is impacting different demographic groups.

Online Play: Earning Moms’ Trust and
Children's Interest

This study probes why kids are drawn to certain sites, what moms like about those sites, which kinds of sites mothers trust most, and why. Gain insight into the kinds of Web site activites kids prefer and how those preferences differ by gender and age.

Toy Safety Report - Europe

This report delivers deep insight into European consumers' views of recent toy recalls and the affect they're having on consumers' opinions of toys and toy manufacturers. It also gauges consumers' intent to purchase toys in the future. It equips toy marketers to more fully appreciate the level of concern among consumers, assess how recalls may affect sales, and understad how to restore consumer confidence.

Kids & Digital Content

This report's third edition explores the content kids are using on their digital equipment and includes three years of trended data. It addresses computers, portable digital music/video players, cell phones, and video game systems, focusing on seven types of content (games, music, movies, TV shows, music videos, online video clips, ring tones/tunes).

Juvenile Products:
Exploring the Booming Baby Business

This new report provides an overview of purchase behavior for juvenile products geared toward infants and toddlers up to age two. The study explores purchase dynamics at the category level and also addresses the factors that influence purchase behavior, such as relationship to the child and occasion.

Kids & Gift Cards

This report provides a clear view of how kids are using their gift cards, and what it can mean to a company's bottom line. It addresses the number of children who received gift cards during the holiday season, types of gift cards received and average face value, how many were redeemed by mid-January and February, which product categories are most likely to be purchased by kids with gift cards, and more.