Special Reports

The Economy Tracker Topical Series - A New Normal

Understand how consumers within different demographic groups experienced the recession and what their spending expectations are as we head toward recovery. This report series addresses four demographic groups: household income and age, men versus women, moms, and generational segments.

Mobile Phone Accessories Fast Checks Report

Learn which accessories consumers are purchasing and which they intend to purchase in the next 90 days, where consumers are buying accessories, and why they prefer specific shopping channels. This report also explores whether or not the mobile phone accessories were purchased at the same time as the mobile phone and whether or not consumers would consider the retailer where they purchased their phone for future accessories purchases.
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Smartphone Market Update

This report delivers a detailed analysis of the U.S. Smartphone Market. It gives companies a view of the market and how it has evolved as well as an in-depth look at the technologies within the devices. It provides insight into who the Smartphone buyer is and the reasons behind their purchase.
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Mobile Phone Usage Report

This report delivers a detailed analysis of U.S. mobile phone owners' attitudes, preferences, current feature usage, and changes in use of specific features. It gives companies a clear view of consumers' perceptions and attitudes by handset brand and carrier, new insight on the ways mobile phone owners use specific features, and more.
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iPhone 3G Report

The iPhone 3G Report delivers the first clear view of Apple’s influence on the mobile device market, exploring consumer purchase motivators, top-selling brands and models, and buyer demographics. It also uncovers how and why the phones have been purchased, where consumers purchase them, and how many iPhone 3G buyers have switched carriers.
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