What's Driving Consumer Behavior?

The NPD Group's new consumer technology reports explore the products and market trends that matter to your business right now. These timely reports can help you navigate the fast-moving CE and IT landscape.

Available Now!

Imaging Confluence Report III
Consumers have a multitude of electronic tools in their hands for taking pictures and shooting videos. Until now, no one has known which devices are used and for what events. Learn how teen and adult consumers are using “image capture” devices — digital cameras, camcorders, cellphones, webcams and other electronics that take still pictures or video — so you can make better product development and marketing decisions.
Released: December 2012

Tablet and e-reader Market Basket
With a focus on item, brand, and price-level attachment rates, the study observes consumers’ accessory purchasing behaviors, and aims to deliver the insights necessary to increase profitably in this incrementally-driven market. This report will assist in coordinating marketing partners, soft bundles, and floor assortments to ensure that products are being positioned and offered in ways that attract consumers at the point-of-sale.
Released: October 2012

Audio Consumption by Device
As the technology landscape continues to trend towards portability/mobility, there is an increased focus on accessory listening products such as external digital speakers and headphones. Uncover an in-depth look into consumer’s listening habits, usage preferences, and future purchase intent to better position your business in this highly-evolving market.
Released: October 2012

What's in the Mobile Device Market Basket?
With a focus on mobile devices such as tablets, e-readers, and smartphones, this report delivers insight into what the consumer’s total transaction includes by identifying attachment rates for items, brands, and prices. It also isolates consumers' follow-up accessory purchases and whether they return to the same retailer or go to another retailer. Use this information to identify marketing partners, soft bundles, and floor assortments.
Released: September 2012

What’s in the Computer Market Basket? 2012 Edition
This year’s update will examine ultra notebooks, notebooks, and desktop computers. Gain insight into the complete transaction of the computer buyer, with a detailed look at what related products consumers may purchase up to six months out. Use this information to uncover what the consumer’s total transaction includes by identifying attachment rates for items, brands, and prices.
Released: September 2012

SMB Technology Monitor
In today's high-opportunity commercial market, new information and fresh perspectives can help you build relationships and grow your business in the small to mid-size market segment. You can use this report to explore behaviors and attitudes, purchase influences, category dynamics, and channel shifting in the commercial market. New categories include tablets, smartphones, and software.
Released: Ongoing quarterly report

Coming Soon!

2013 Tablet Adoption & Insights Study
This report is our most extensive look at consumer behavior within the extremely hot tablet segment – measuring shopping behaviors, usage patterns, satisfaction levels and demographics among the consumers who own and use tablets.  This year’s study will also provide a deeper a look into multiple-tablet households, uncovering insights into how tablets are proliferating within the home and about the dynamics in play when consumers shop for their second or third tablets.
Expected Release: April 2013

2013 Consumer Electronics Household Penetration Study
Explore the consumer electronics products consumers own to shed light on ownership patterns that can help focus your marketing and merchandising efforts. Updated for 2013, the report not only identifies the current U.S. household penetration for specific CE products, it also reveals the number and types of devices – such as smartphones and connected services – by category in each household.
Expected Release: May 2013

Video Consumption: Devices and Behaviors
As a follow-up to the Audio Consumption by Device Report, demand called for a similar report on the video space. This report explores consumer behavior related to all video devices used to consume all types of video. As video source providers make it easier to access their content on numerous screens, this report will quantify that usage by video-display type. 
Expected Release: June 2013

Learn More.
For more information about The NPD Group's products and services for CE and IT manufacturers and retailers, contact Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.