What's Driving Consumer Behavior?

The NPD Group's new consumer technology reports explore the products and market trends that matter to your business right now. These timely reports can help you navigate the fast-moving CE and IT landscape.

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Smartphone Early Upgrade Plans: Consumer Perceptions and Participation
Carriers recently began offering early upgrade plans to make it easier for customers to switch smartphones as often as every six months. This new report evaluates these innovative smartphone upgrade plans from the consumer perspective to reveal how the new plans resonate.
Released: May 2014

Headphone Owner Segmentation Study
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Get a unique look at headphone consumers so you can cut through the noise and market your brand more clearly and powerfully. Using proprietary cluster modeling, we’ve segmented headphone consumers by their shopping behaviors, usage patterns, and music-related attitudes. This gives you a market profile that goes beyond demographic-based analytics.
Released: May 2014

Wireless Speakers Ownership & Usage
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Uncover new insight into the wireless speaker category. See what consumers told us abouttheir awareness and perceptions of the category, how they shop for these products, and how they use their wireless speakers both at home and on-the-go.
Released: April 2014

Home Automation Study
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Explore information straight from homeowners to boost your understanding of  awareness, usage, and attitudes regarding the dynamics of home remote management.Specific areas of focus include home security, video security, heating/AC controls, and lighting remote management.
Released: February 2014

Headphones: Ownership & Application
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Now you can dig into detailed, trended data and fresh perspectives on how consumers buy and use headphones. This report includes new detail about sport-designed headphones, expected life span, incremental purchase drivers, consumer interest in apps, and much more.
Released: January 2014

Smartphone Case Segmentation
Learn from detailed insight into consumer spending, brand awareness, brand perceptions, retail channels shopped, purchase drivers, and more! This report segments the smartphone case consumer market, so you can size each segment and maximize your opportunities within the most promising segments.
Released: October 2013

2013 Computer Market Basket
Identify exactly which products and selected brands notebook and desktop computer consumers purchase together in a single shopping trip, the amount they spend, and why. Explore the motivations behind these incremental purchases, in order to devise strategies for cross-promoting higher-margin products.
Released: September 2013

2013 Tablet Market Basket
Examine the complete transaction for each type of computing device buyer, so you can evaluate attach rates of accessories and the overall transaction size. See what related products consumers may purchase up to six months out and where they go to make the subsequent purchases.
Released: September 2013

Digital Fitness and Wearable Technology
As mobile devices and fitness aids become a larger part of personal fitness, you can use this report to uncover key dynamics surrounding awareness, usage, and attitudes. It ties specific activities to device usage to give you a clear sense of how these devices are used.Released: September 2013

SMB Technology Monitor
In today's high-opportunity commercial market, new insights can help you build relationships and grow your business in the small to mid-size market segment. You can use this report to explore behaviors and attitudes, purchase influences, category dynamics, and channel shifting in the commercial market. New categories include tablets, smartphones, and software.
Ongoing quarterly report


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