Winning the Fight For the Millennial Shopper

There are 80 million Millennials — and 53% of them are shopping in a typical week.

What's your plan for winning their business now and retaining it for the future?

Our new report, Winning the Fight for the Millennial Shopper, goes beyond generalizations about this age group to uncover actual shopping behavior by retailer, channel, and category.

The information in this report comes from our Shopping Activity Services, which provides a critical view of cross-category shopping and buying behavior. Manufacturers and retailers can use this information to measure conversion efforts, identify lost opportunities, develop customer acquisition strategies, and uncover potential areas for growth.

Questions? Call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.

How well do you know Millennials?

Winning the Fight for the Millennial Shopper

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