Invest in Knowledge for the New Year

Choose from a variety of special reports on the industry's hot topics

Available Now!

Menu Item Trial: Motivating First-Time and Repeat Orders
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Discover what motivates consumers to order menu items for the first time and make repeat purchases of the same items. This new report uncovers what motivates first-time orders and the product attributes and ingredients that motivate customers to purchase these menu items again in the future. Operators and suppliers can use this information to attract those first-time orders and drive repeat purchases, whether they’re in the QSR, FSR, retail, or fast casual market segment.
Released: November 2013

The Retail Prepared Foods Market: Assessing the Competition
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This report utilizes several data sources to explain the increasingly disruptive role of grocery/drug stores, discount stores, price clubs, and other retail stores in meeting consumers’ foodservice needs. Find out what needs are being met by retailers selling prepared food at lunch and supper, so you can compete against the growing trend of on-the-go dining. Explore the restaurant visits and at-home meals your customers are replacing, so you can make informed business decisions. See the differences in how various consumer segments rely on retail establishments for prepared food, in order to accurately target menu offerings, advertising, and promotions.
Released: September 2013

Healthy at Foodservice – Consumer Expectations in Perspective
With this report, you'll discover how foodservice consumers define healthy eating and what motivates them to make healthy choices. It reveals key order drivers, phrases associated with healthy eating, and how to target healthy-eating consumers. With the building blocks provided in this report, you can develop marketing and product strategies geared to growing your share of this lucrative market. Also available: a premium version of this report, featuring additional detail on healthy descriptors by menu item.
Released: July 2013

Share of Stomach
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See who's gaining share of stomach with your products – covering both in-home consumption and foodservice. Created at the request of our foodservice and food and beverage industry clients, this report is a new guide for looking at in-home and foodservice consumption behaviors together. It combines information from our CREST® and National Eating Trends® (NET®) tracking services to give you the analysis and answers you need, all in one place.
Released: May 2013
Price estimate: $7,500 - $15,000

Defining Value Today
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This report answers your questions about how consumers' perceptions have changed, what "value" means in today's foodservice environment, and how to continue to drive profitability. 
Released: February 2013

Boomers and Beyond: Targeting Consumers Driving Restaurant Demand
Older customers are increasing their restaurant visits at the same time their population is growing, which could mean more growth opportunities for your business. Find out what older customers expect from restaurant visits, when and where they're visiting, and how you can entice them to visit more often.
Released: October 2012

Stop the Leaky Bucket
Pinpoint what full service restaurant (FSR) customers want, why they choose particular chains, and how their patterns are changing. You'll get new detail on FSR cross-purchasing, motivations for using restaurants, and customer satisfaction, to help you stop the leaky bucket and start building share. Plus, the report features an exclusive view of five unique consumer segments so you can target the consumers who drive your business. 
Released: September 2012

A Look at Influencers of Restaurant Visits
This report pairs our Analytic Solutions with information from government and private sector sources to give you a clear view of what's contributing most to the growth and decline of key meal occasions: QSR morning meal, total lunch, and casual dining supper.
Released: August 2012

Online Marketing
We've quantified the value of online marketing to the US foodservice industry. Learn what types of consumers made choices based on online marketing and how you can increase the impact of (and return on) your online marketing efforts. See which week parts and service sectors respond best to online marketing and how its effectiveness varies by the age/generation of the consumer.
Released: July 2012

Other Special Offerings

Syndicated Short-Term Forecasts
Our new short-term forecasts are forward-looking analyses designed to predict short-term restaurant industry performance. Using historical CREST purchase information and our Analytic Solutions forecasting capabilities to look into the future, these reports will help you understand how shifts in consumer behavior trends will affect the industry over the next two years. Forecasts are available for 21 specific meal occasions and food/beverage items. You choose the combination that works for your business.
Released: July 2013

A Look into the Future of Foodservice
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The latest edition of this report will reveal how consumers' restaurant visit behavior will evolve over the next decade. Use it to formulate forward-thinking business strategies and take advantage of every opportunity. 
Released: March 2013

Eating Patterns in America 2013 – 28th edition
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Created by NPD's nationally-recognized food expert, Chief Industry Analyst Harry Balzer, the latest edition includes nearly three decades of trended information, plus brand-new insights to help you explore US food and beverage consumption, both in-home and away. Understand consumer behavior with new perspectives on health and nutrition trends. Examine the latest demographic shifts and economic factors driving consumption. It's the only data resource that provides instant insights throughout the year, so you can use it to kick off strategic planning sessions with an in-depth understanding of the latest food trends. 
Released: September 2013
$45,000 for 2013 (28th edition)
$30,000 per year for 2013 (28th), 2014 (29th), and 2015 (30th)

CREST for the Hispanic Market Report
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Now with trended data! Get to know the US Hispanic market, so you can develop winning marketing and product development strategies. Benefit from insights straight from Hispanic consumers living in the US – both English- and Spanish-language oriented. Equip your company to meet the needs of Hispanic consumers at every level of acculturation. 
Released: October 2013
$50,000 per year for the two syndicated reports
$70,000 per year for the two reports, including a client-specific deep dive

Global CREST Executive Topline
This quarterly CREST report highlights trends in consumers' use of foodservice in 10 countries: Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the United States. The data is reported on calendar quarters.
$15,000 per year

CREST OnSite Topline Report
Gain a deeper understanding of performance trends of consumer dining experiences in non-commercial channels, to better understand how to focus your efforts in the following segments: business and industry, secondary school, college and university, recreation, lodging, hospital, vending, senior care, and military. Find out which non-commercial channels are growing and which ones are declining, as well as the occasions that are driving change in food and beverage product performance.

QSR Market Monitor: Heavy/Light Analysis 
Operators use this resource to understand the sources of traffic change. On a trended basis, examine the purchase dynamics of your customer, and evaluate shifts in visits based on frequency and how performance compares to your competitive set. Plus, understand which customers have defected and where they are purchasing now, so you can develop solid promotional strategies and define target user groups.
Contact us for a pricing estimate.

Cross Purchasing
The QSR Market Monitor provides helps operators understand which chains are their most direct competitors, where customers go when not dining with you, which customers (demographics) are most likely to cross-purchase, and what elements of the marketing mix drive cross-shopping. 
Price estimate: $12,000-15,000

Questions? Speak with your NPD Client Development representative, contact us at 866-444-1411, or email