Choose from more than 20 special reports on the industry's hot topics
Coming Soon!
A Look into the Future of Foodservice (March 2013)
The latest edition of this report will reveal how consumers' restaurant visit behavior will evolve over the next decade. Use it to formulate forward-thinking business strategies and take advantage of every opportunity.
$50,000
Defining Value Today (February 2013)
This report answers your questions about how consumers' perceptions have changed, what "value" means in today's foodservice environment, and how to continue to drive profitability.
$6,750 before January 31
$7,500 after January 31
Available Now!
Global CREST Executive Topline
The quarterly CREST® report highlights trends in consumers' use of foodservice in 10 countries: Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the United States. The data is reported on calendar quarters.
$13,000 per year
CREST OnSite Topline Report
Gain a deeper understanding of performance trends of consumer dining experiences in non-commercial channels, to better understand how to focus your efforts in the following segments: business and industry, secondary school, college and university, recreation, lodging, hospital, vending, senior care, and military. Find out which non-commercial channels are growing and which ones are declining, as well as the occasions that are driving change in food and beverage product performance. (Note: year-ending June 2012 data.)
$30,000
Semi-Annual CREST for the Hispanic Market Report (October 2012)
Now with six months of trended data!
Get to know the U.S. Hispanic market, so you can develop winning marketing and product development strategies. Benefit from insights straight from Hispanic consumers living in the U.S. – both English- and Spanish-language oriented. Equip your company to meet the needs of Hispanic consumers at every level of acculturation.
$50,000 per year for the two syndicated reports
$70,000 per year for the two reports, including a client-specific deep dive
Boomers and Beyond: Targeting Consumers Driving Restaurant Demand (October 2012)
Older customers are increasing their restaurant visits at the same time their population is growing, which could mean more growth opportunities for your business. Find out what older customers expect from restaurant visits, when and where they're visiting, and how you can entice them to visit more often.
$7,500
Stop the Leaky Bucket (September 2012)
Pinpoint what full service restaurant (FSR) customers want, why they choose particular chains, and how their patterns are changing. You'll get new detail on FSR cross-purchasing, motivations for using restaurants, and customer satisfaction, to help you stop the leaky bucket and start building share. Plus, the report features an exclusive view of five unique consumer segments so you can target the consumers who drive your business.
$10,000
Eating Patterns in America 2012 – 27th edition (September 2012)
Created by NPD's nationally-recognized food expert, Harry Balzer, the latest edition includes nearly three decades of trended information, plus brand-new insights to help you explore U.S. food and beverage consumption, both in-home and away. Understand consumer behavior with new perspectives on health and nutrition trends. Examine the latest demographic shifts and economic factors driving consumption. It's the only data resource that provides instant insights throughout the year, so you can use it to kick off strategic planning sessions with an in-depth understanding of the latest food trends.
$45,000 for 2012 (27th ed.)
$30,000 per year for 2012 (27th), 2013 (28th), and 2014 (29th)
A Look at Influencers of Restaurant Visits (August 2012)
This report pairs our Advanced Analytics capabilities with information from government and private sector sources to give you a clear view of what's contributing most to the growth and decline of key meal occasions: QSR morning meal, total lunch, and casual dining supper.
$10,000
Online Marketing (July 2012)
We've quantified the value of online marketing to the U.S. foodservice industry. Learn what types of consumers made choices based on online marketing and how you can increase the impact of (and return on) your online marketing efforts. See which week parts and service sectors respond best to online marketing, and how its effectiveness varies by the age/generation of the consumer.
$7,500
Beverage Alcohol Report (BAR) (April 2012)
Get strategic insight into alcohol consumption habits and motivations related to specific channels and chain accounts. The report presents in-depth detail on more than 230 brands of beer, wine, and distilled spirits, complemented by our CREST behavioral data to deliver the information and analysis you need to make better business decisions, beat the competition, and boost profits.
$10,000
Understanding Combo Meal Purchase Behavior (April 2012)
With combo meal popularity declining over the past 10 years, it's more important than ever to learn how this menu offering can be revitalized. Discover the steps you can take to introduce or rejuvenate combo meals that appeal to consumers, drive traffic, and increase order and check size.
$7,500
The Growing Divide: Restaurant Behaviors of the Financially Comfortable and Financially Strained (January 2012)
This report delivers in-depth information about drivers of recent consumer behavior patterns and provides direction for growing share by marketing to consumers' more limited spending power. Explore the dichotomy between financially strained and financially comfortable restaurant visitors to determine whether their changes in restaurant behavior are about more than just the economy.
$7,500
Satisfying Our Taste for Beverages (October 2011)
Consumers are less likely to include a beverage when they order meals/snacks today, which can translate into significant lost profit opportunity for operators and beverage suppliers. To change the game, you have to know why it's happening. From hot coffee to frozen drinks, this report explores beverage sales in commercial foodservice. You'll find out where the losses are occurring, so you can develop more targeted promotional messages and turn this trend around.
$7,500
Fast Casual Report — See Why They're Winning (September 2011)
A decade ago, when fast casual restaurants hit the restaurant scene, they generated considerable industry attention. Fast casual restaurants now account for 5 percent of the QSR marketplace. Continued growth, even in the face of a slower economy, has the industry wondering what these restaurants are doing right and how that translates to other segments. This report provides the answers.
$7,500
Reaching the Millennial Generation (June 2011)
Millennials made more than 15 billion visits to foodservice establishments and spent 85 billion dollars on foodservice meals and snacks in 2010. This report will help you understand how this generation spends their time and money. Find out how and where to reach Millennials and what messages will resonate best with them.
$7,500
The Changing Consumer Mindset (April 2011)
Discover how restaurant visits and purchasing behavior are affected by employment status, income, and consumers' overall mindset. Understand the latest shifts in consumer thinking and behavior, including where consumers are today and what their changing mindsets could mean for your business.
$7,500
Consumers Speak Out About Healthy Meals When They Go Out To Eat (January 2011)
Understand perspectives on healthy eating to reach health-minded foodservice consumers. Get better understanding of how foodservice consumers define healthy eating. This report also highlights what motivates them when eating out, so you can develop new menu items aimed at helping consumers fulfill their intentions.
$7,500
The Convenience Store Market: How Consumers Use C-stores for Food/Beverage Needs (September 2010)
While c-stores are retail stores, they also provide ready-to-consume prepared foods and beverages that compete directly with quick-service restaurants. This new report can assist competitive operators, convenience store retailers, and their food and beverage suppliers in capturing a greater share of consumers' current needs for grab-and-go foods and beverages.
$7,500
Getting a Grip on the Supper Market (January 2010)
Supper is the industry's largest sales generator, but it has also been the weakest performing meal period. In fact, traffic at supper has not shown much growth in this millennium, and it has been particularly weak over the past three years. Now get a deeper look at the restaurant supper occasion with this custom study that delves into the reasons this market is as weak as it is.
$7,500
Winning Back Parties With Kids (September 2009)
See what's really behind the change in visit patterns. Gain perspective on why it's happening, and understand what it will take to entice families with kids to visit restaurants more frequently. This report can help you determine the actions you need to take in order to better meet the adults' and kids' restaurant needs.
$7,500
Consumers Speak Out About Value (July 2009)
Find out what "value" means to consumers, beyond price, when they visit foodservice establishments. Explore information on restaurants, retail, and non-commercial outlets to determine how value perception differs by venue. Knowing what value means to your customers will guide you in developing strategies and programs that drive sales and traffic.
$7,500
Other Special Offerings
QSR Market Monitor: Heavy/Light Analysis
Operators use this resource to understand the sourced of traffic change. On a trended basis, examine the purchase dynamics of your customer, and evaluate shifts in visits based on frequency and how performance compares to your competitive set. Plus, understand which customers have defected and where they are purchasing now, so you can develop solid promotional strategies and define target user groups.
Contact us for a pricing estimate
Cross Purchasing
The QSR Market Monitor provides helps operators understand which chains are their most direct competitors, where customers go when not dining with you, which customers (demographics) are most likely to cross-purchase, and what elements of the marketing mix drive cross-shopping.
Price estimate: $12,000-15,000
Find out more!
For more information about these reports, complete the form above, call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.