90% percent of the U.S. 18+ population is aware of the BD format, up from 86% percent six months ago.

However, 58% percent of the 18+ population continues to state they are not very familiar with BD.

Consumers are certainly hearing the buzz about Blu-ray, but many still lack clarity about what it means and how they can benefit from adoption of the latest technology. 

NPD's Blu-ray Report helps you navigate this challenging market by connecting you to the reliable consumer insight you need for a clear view of the overall Blu-ray player landscape. Use it to improve sell-through, target marketing efforts, and develop the content consumers want.

The report is divided into two parts to give you an ongoing perspective on what’s happening in the industry. You’ll be equipped to make better business decisions with these two components:

1. The first report (available now) is a follow-up to the 2008 holiday season. It delivers an in-depth read on the growing market for high-definition home video.
2. The second report (delivered later in the year) will monitor key measures and address market dynamics that surface during the first half of the year.

Learn more.
Find out what the Blu-ray Disc Report can do for your business. Complete the form here or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com)