45% of HDTV owners in the U.S. now claim to be familiar with Blu-ray Disc

9% of HDTV owners plan to buy a BD-capable player in the next six months

The number of consumers buying HDTVs is exploding, while consumer awareness and the potential for Blu-ray Disc devices is rising.  However, many challenges still remain for consumer adoption of next-generation DVD players and content.

To help make sense of it all, NPD’s Blu-ray Disc Report gives you the reliable consumer data you need – from the early adopters and prospective buyers - to understand the overall Blu-ray player market, improve sell-through, and more easily target marketing efforts for Blu-ray Disc players – and content, too!

The report is divided into two parts to give you an ongoing perspective on what’s happening in the industry. You’ll be equipped to make better business decisions with these two components:

1. The first report (available now) is a follow-up to both the 2007 holiday season and unilateral support of Blu-ray disc.  It delivers an in-depth read on the growing market for high-definition video
2. The second report (delivered later in the year) will monitor key measures and address market dynamics that surface during the first half of the year

Special Offer: 20-minute report overview with an industry analyst,