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Entertainment Trends in America The 2008 edition of this report takes an in-depth look at shifting ways of entertainment consumption. Where are Americans spending their entertainment dollars? What type of entertainment content are they acquiring, and where are they acquiring this content? It reviews current trends in entertainment by combining attitudinal and behavioral information on consumers to understand key purchase drivers of entertainment devices, services, content, and means of acquisition. Here's a taste of the data: Consumers' entertainment spending intentions Compared to how much they spent on entertainment-related activities in the past 12 months, most consumers said they intend to spend the same or less in the next 12 months.
Source: The NPD Group/Entertainment Trends in America. "Entertainment-related activities" covers music, movies, and video game devices and content, including holiday purchases. For more information about Entertainment Trends in America, contact Charles Camaroto at 866-444-1411(contactnpd@npd.com), or complete the form here. |
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