Do consumers really dowhat they say they do?

Why waste time and money on initiatives that just target consumers’ attitudes? Now get the whole story and compare their attitudes with their actual behaviors.

Get to the truth! As we all know, what people say they do isn’t always what they actually do. Using The NPD Group’s portfolio of health, wellness, and nutritional research, you can get to the truth. NPD can compare consumers’ attitudes and intentions on health and wellness to their actual behaviors. 

NPD’s health, wellness and nutritional research reveals how foods and beverages fit into consumers’ lifestyles. You can use it to identify your most opportunistic consumer targets and positioning for health-oriented products and initiatives. 

. . . And the data spans 30 years, giving you an unparalleled view of how attitudes and behaviors have changed over time and where they are leading.

How you can benefit from NPD’s portfolio of health, wellness, and nutritional research
  • Make more informed decisions about product development, positioning, and marketing by identifying actual consumer behaviors, rather than relying on consumer claims related to diet, health, and nutritional concerns.
  • Increase sales by filling the gaps in your consumers’ nutritional profile based on their lifestyles, household demographics, and regions.
  • Improve marketing effectiveness by targeting consumer segments that are actively involved in improving or maintaining their health versus those that just aspire for better health, but don’t actually follow through in their actions.
  • Learn about individual nutritional gaps, and help consumers fill those gaps so you can more efficiently align with government guidelines.
Products and services to help you navigate the changing landscape
of health, wellness, and nutrition concerns
  • Sodium concerns and opportunities
    Consumers may have the best intentions about healthy eating, but what are different generations really doing?
  • Healthy Eating Strategies by Generation
    Consumers may have the best intentions about healthy eating, but what are different generations really doing?
  • HealthTrack
    Monitor trends in attitudes and characteristics related to consumers’ health and diet habits. Compare what consumers say they do to their actual behaviors. Know which consumers are most successful and which are most challenged when it comes to healthful eating habits.
  • Nutritional Profiles
    Track the nutrient make-up of your consumers’ diets and compare it to the Healthy Eating Index (HEI) to identify nutritional gaps. In take of specific nutrients and vitamins can also be assessed and compared to recommended daily levels.
  • Nutrient Intake Service
    Track the nutrient make-up of your consumers’ diets and compare it to the Healthy Eating Index (HEI) to identify nutritional gaps. In-take of specific nutrients and vitamins can also be assessed and compared to recommended daily levels.
  • National Eating Trends (NET)
    Get a complete view of long-term and developing food and beverage consumption trends and assess how healthful eating has evolved over the decades. Compare those behaviors with how perceptions have changed over time.
  • Dieting Monitor
    Stay up to date on consumers’ diet-related topics. Explore their awareness of and participation in specific diets, including all of the programs consumers and the media talk about most.
  • Food Safety Monitor
    Monitor consumers’ emerging food safety concerns and awareness of food safety issues. Gauge how those concerns influence their food and beverage consumption decisions, both in-home and away-from-home.
  • MealScape Studies
    Get informed with meal occasion-based consumption landscapes that thoroughly profile consumers eating situations. Identify which need states are driven by health and wellness and the food and beverage choices at those situations; assess their satisfaction with those selections.

Make fact-based decisions based on consumers’ actual behavior and their attitudes and intentions. 

For more information about any component of The NPD Group’s health, wellness, and nutritional research portfolio, please complete the form above or contact The NPD Group at 866-444-1411

New Reports

Sodium concerns and opportunities

Healthy Eating Strategies by Generation

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SAMPLE THE FACTS!

9 out of 10 kids and adults fail to meet their fruit and vegetable targets.

Percent of Individuals Who Meet or Exceed Their Recommended Daily Serving Targets

Kids (2-17)

Adults (18+)

Comparison of actual intake vs. recommended intake Source: The NPD Group/Nutrient Intake Service

Breakfast is a time of day when seniors seek nutrients/vitamins.

Morning Food Selection Motivation Skews Seniors (63+)

An index over 120 is considered above average Source: The NPD Group / Morning MealScapes

Adults are trying to get more probiotics into their diets.

Percent of adults indicating they are trying to add probiotics to diet.

Source: The NPD Group/Dieting Monitor * Through August 18, 2010

Want more information on NPD’s health, wellness, and nutritional research? Just complete and submit this form.