Understand perspectives on healthy eating to reach health-minded foodservice consumers

To meet your customers’ needs and address legislative pressure, you first must understand what healthful eating really means to your customers. The NPD Group’s latest report delivers new information about how healthy eating varies by type of restaurant. It also offers an in-depth view of consumers’ perceptions about their own healthy-eating habits.

Armed with the new report, Consumers Define Healthy Eating When They Go Out To Eat, you can make fact-based decisions about possible menu modifications and new product introductions. After all, when you understand what your customers want and need, it’s easier to communicate how your company can help them eat healthier.

You can use the report to:

  • Discover how foodservice consumers define healthy eating and understand what motivates them, so you can tailor your menus and marketing programs
  • Understand consumers’ needs and their receptiveness to health-focused marketing
  • Develop new menu items aimed at helping consumers fulfill their intentions to eat healthier
Questions answered by Consumers Define Healthy Eating When They Go Out To Eat...
  • How do consumers define a healthy foodservice meal?
  • Which features of a healthy meal are most important to them?
  • How do consumers rank specific features of healthy foodservice meals?
  • How do healthy meal descriptions differ, based on different foodservice segments and categories?
  • What types of foods would be part of a healthy lunch or dinner?
  • How important is nutritional information, and what is the source of this information?
  • Which nutrients receive the most attention from consumers?
  • To what extent do consumers perceive they consume healthy meals in home versus away from home?

Now you can answer these key questions and go even deeper with chain-level detail.  Find out what consumers say about healthy meals at your chain and your competition so you can uncover and capitalize on opportunities.

For more information, submit the form above, or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).

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