NPD’s new Kids and Entertainment Content Report explores how kids ages two to 14 consume entertainment content. The report delves deeply into how kids acquire and play or use video/PC games, music, movies, television, the Internet, and books. It’s designed to help you identify exactly what’s happening in the kids’ market, so you can understand how highly penetrated specific activities are by gender and age – and determine whether you’re in the right places for your brands.

With a thorough understanding of how kids obtain and use physical and digital content, you can more easily create and market new content and guide your critical decisions about advertising, marketing programs, and co-sponsorship opportunities.

Knowing kids better keeps your business growing . . .

• Understand which types of content resonate best with kids by gender and age group in order to create content that is relevant and accessible to them
• Identify opportunities to expand brands or licenses beyond traditional physical formats (CDs, DVDs) and into the digital arena (downloads and streaming content)
• Understand the various ways children access entertainment content to help guide your company’s content development efforts
• Find out how much kids rely on their parents when it comes to accessing content, so you can better target marketing, promotions, and other communication efforts

Special Offer! Purchase the new Kids and Entertainment Content Report and you’ll receive free sample data from another NPD kids report, Kids and Cross-Entertainment Behaviors.

Just complete the form above, and an NPD representative will be in touch with more information. Or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).