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You’ve got consumers’ attention — now you have to keep up with their new behaviors and usage patterns related to netbooks.
The new Netbooks II: A Closer Look Report delivers insight from over 500 netbook owners. You’ll discover how consumers are using these mini-notebooks, what they’re doing with them, and how satisfied they are so far.
Price vs. Portability
Even though nearly 60% of all netbook owners say they purchased their netbook because of its portability, almost 60% say they use it solely in the home.
Base: Netbook owners
Source: The NPD Group/Netbooks II: A Closer Look
Explore what netbook owners have to say about the questions you and your competitors are asking . . .
- How many new netbook owners had planned to buy laptops or Smartphones, but chose netbooks instead? How many Smartphone switchers are out there?
- Where are consumers using their netbooks? You may be surprised!
- What are they doing on netbooks, and what software do they use?
- Are netbooks meeting, exceeding, or falling short of consumers’ expectations?
- What are the best opportunities for improving netbook features?
- Do consumers seek discounts on these devices from carriers if they sign up for data plans?
- And more!
When you purchase this report, you also receive a half-day presentation and Q&A session at your location with one of three NPD industry analysts: Stephen Baker, Ross Rubin, or John Jacobs. You’ll gain even deeper insight into consumers' netbook buying behavior and attitudes, plus you can ask the specific questions that matter most to your business. You can be among the first to benefit from this powerful combination of information and insight.
Interested? Get details. Complete the form here or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).
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Complete this form to receive more information about the new report, Netbooks II: A Closer Look. |
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