52% of gamers "test drive" a game before purchasing it. Downloading a demo is the #1 method, followed by playing the game at a friend’s/relative’s house (#2) and renting the game (#3)

On average, 86% of games purchased by gamers in the past 3 months were physical copies, while 14% were digital downloads

NPD’s Online Gaming 2008 report gives you an in-depth view of the online gaming landscape. It’s the only report to offer deep insight into consumer behavior – and it reports on the time and money spent in this fast-moving market.

It’s easy to win, when you understand the playing field

This comprehensive review of ownership, usage, and behavior is indispensable for benchmarking, competitive analysis, channel identification opportunities, sales, marketing, pricing, and product planning.

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