Systematically track product performance by operator segment throughout the entire foodservice industry.
Foodservice manufacturers historically have not been able to see how their products are moving within the industry. They’ve been in the dark when it comes to gauging how their products are performing relative to competition and knowing the size of the industry and specific categories within it.
SupplyTrack® is the first and only monthly tracking service that codes, aggregates, and tracks every product shipped from a critical mass of leading broadline distributors to each of their foodservice operators. For the first time, foodservice manufacturers can benchmark and track market share by product category, brand, item, and product attribute levels. Product details can be tracked within operator segments like casual dining bar and grill independents, QSR pizza independents, colleges and universities, and more.
The information is based on sales data provided by leading broadline foodservice distributors.
Initially, it will cover more than 30 categories in these six product classes:
- Soup
- Salad Dressing/Mayonnaise
- Dairy
- Disposables
- Fats, Shortenings, and Oils
- Snack Foods
Why SupplyTrack?
Like no other source, SupplyTrack equips your company to:
- Track and evaluate products by category, brand, item, and attribute
- Incorporate detailed sales data into your collaborative category management processes
- Improve distributor collaboration by speaking a “common language”
- Develop and assess effective marketing strategies and new product introductions based on timely, accurate measurement of sales and pricing
- More effectively target operator segments
- Track competitive sales and share
Use it to explore . . .
- Dollar and unit sales and share by category, brand, item, and attribute
- Average price by category, brand, and item
If you've been in the dark when it comes to tracking product performance, find out what SupplyTrack information can do for your business. Complete the form above, call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.
Want to learn more?
Let us know you’d like to learn more about SupplyTrack. Complete this form for more information.
