Toys Market Dynamics Report delivers a comprehensive view of the U.S. toys consumer

$20.5 billion was spent on Toys at brick and mortar stores in the U.S. in 2007.

93% of U.S. households purchased at least one toy at brick and mortar stores and these buyers spent an average of $191 on toys in the year.

There’s a whole new way to view the U.S. toy consumer. It’s NPD toys data dictionary and online panel market sizing, combined with a longitudinal view of IRI household toy purchase data. The new Toys Market Dynamics Report is the first and only source to deliver such a comprehensive look at the consumer.

Now you can monitor all 2006 and 2007 household toy purchases among the same group of households. Dig deep into household penetration data to better understand what’s driving your performance:

• Number of households - penetration
• Dollars and units spent per household – buying rate
• Top retailers, categories, and properties
• Presence and age of children in the household
• And more!

All in one report
Instead of purchasing market information from multiple sources, conducting custom research, and analyzing data on your own, we combine key toy industry measures for you and deliver the details you need in one convenient report. Plus, you can purchase custom views to address your company’s specific business issues.

Special Offer:
Your choice! Receive a complimentary data sample from the
report for the property of greatest interest to you.

Use the adjacent form to let us know you’d like to learn more about the Toys Market Dynamics Report. Respond today to receive your complimentary data sample!

Or for more information, contact Charlie Camaroto at 866-444-1411 (contactnpd@npd.com).