What will be the impact of Walmart's Project Impact?

This strategic initiative will transform Walmart into a customer-driven company. What will it do to your company?

As Walmart adjusts its corporate strategies, it's more important than ever for you to differentiate yourself as a category leader who brings to the table fresh ideas and new insights.

NPD is uniquely positioned to help you succeed. Walmart uses our consumer panel data to manage its business – we've worked very closely with the Consumer Insights team at Walmart, as well as with Walmart SVPs, DMMs, and buyers on more than 800 projects this year alone!

Use our Walmart relationship to your advantage.

Our robust consumer panel lets you execute fast, custom, online studies using Walmart's department structure, geographies, and consumer segments. We can help you reach the right survey sample to address your specific business issues and answer your burning questions about Walmart customers, including . . .

• How does your brand connect with the Price Value consumer?
• Are you in a defensive position versus private label, competing for shelf space?
• Does your brand motivate consumers to shop at Walmart?
• Does the traffic you bring to Walmart generate incremental revenue for other categories?

The more important your brand is to Walmart's consumers, the more important you are to Walmart.

Learn more.
Stay ahead of the competition. Defend your brand strength. Position yourself for growth. To find out how NPD's fast, affordable, custom studies can help you build your brand, complete the form above. Or contact Charlie Camaroto at 866-444-1411 (contactnpd@npd.com) to begin the conversation today.