Women's Impact on CE Purchases Report

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How women in the U.S. influence consumer technology product purchase decisions

Consumer electronics (CE) purchases may not be primarily a man’s domain anymore. The Women’s Impact on CE Purchases Report gives you all the information you need to understand how women in the U.S. influence CE purchase decisions – including detailed perspective on the products they purchase for themselves.

Now you can develop targeted messages to focused demographic or behavioral groups, gain insight into shopping preferences and motivators, quantify the level of influence women have in CE purchase decisions, and understand where and how women conduct product research prior to purchase.

...and for in-depth insight on another critical consumer segment, don't miss our Kids & Consumer Electronics Report, now in its fourth edition!

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For more information, please submit the form at right – or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).