The consumer tracking service monitors reported purchases of men’s, women’s and children’s bags, luggage, watches, jewelry, sunglasses, and more across all retail channels, for the best source on the ‘who’ and the ‘why’ behind the buy. Key benefits include:

Market View: Understand total market size and structure across all retail channels.
Consumer Profiling: Differentiate between consumer profiles and understand their behaviors
with regard to brands and retailers.
Purchase Behavior: Evaluate the importance of sale, gift purchasing, and special occasions.
Product Usage: Understand how products will be used/worn and which brands/products.
span usage occasions.
Purchase Motivators:Learn what influences consumers to buy various accessory products
Volumetric & Trend Analysis: Category, brand, retailer, product features, and price.

The retail tracking service tracks style level movement of men’s and women’s bags and luggage in Department and National Chain Stores, where NPD combined coverage is almost 100%.

Our retail POS (point-of-sale) data is the industry’s most comprehensive source for a variety of tactical applications. Some key benefits include:

Category Size and Trending: Evaluate brand strengths and identify untapped opportunities.
Competitive Analysis: Identify and monitor emerging brands.
Pricing Evaluation: Monitor which price points drive the market, and which offer opportunity.
Product Development: Adjust assortment strategies to optimize product mix.
Seasonality: Know month-to-month sales patterns to ensure in-stock position.

For more information, contactnpd@npd.com, or call 866-444-1411.