Now you can get even deeper insight on what’s happening in the markets that matter to your business – with detail by DMA or by custom geographies, such as your unique sales divisions.

The NPD Group now offers point-of-sale (POS) Store Level information* including dollar and unit sales rates, pricing, sales per store, how many stores are selling your product, and more by market area (DMA). DMAs cover major U.S. cities (New York, Chicago, etc.) and their surrounding suburbs. Store Level capabilities are now available for the automotive, athletic footwear, and consumer technology industries.

What does it mean for you?

Store Level information can provide valuable insights for multiple functions throughout your organization. Click on the tabs above to explore a few examples of the many ways you can use Store Level information for:

For more information, please contact Charles Camaroto at 866-444-1411 (

* Store Level information represents store-based sales only, not Internet sales, among NPD's participating retailer panel only.

Fill out the form below to receive a list of the top 5 DMA markets for your category, complete with market rank and brand share.

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