Now is the time to understand the high-definition (HD) video player market – and the HD video consumer. Know where things stand, where they are heading, and what consumers think with two new reports from NPD. See details below.

LISTEN IN: NPD ANALYSTS SPEAK OUT ON "THE FORMAT WAR" AND WHAT CONSUMERS ARE THINKING!
To listen to industry analysts Russ Crupnick, Steve Baker, and Ross Rubin offer their perspectives, click one of the play buttons below.

For a copy of the transcripts click here

Two new reports from NPD give you the reliable consumer data you need to understand the HD video player market, improve sell-through, and more easily target marketing efforts for these devices and HD video content.

• The Device Awareness, Purchase Intent, & Penetration Report focuses on devices, with an emphasis on consumers' awareness of technology and formats, intent to purchase, and penetration by format.
• The Device Ownership and Usage Report provides detailed insight into owners of each HD video device type, covering next-generation game console owners alongside dedicated set-top box owners and profiling their HD content purchase and rental patterns and the factors affecting their purchase decisions.

Receive a FREE DATA SAMPLE from both reports — submit the form on this page to learn more today!

For more information, please submit the form here – or contact Charlie Camaroto at 866-444-1411 (contactnpd@npd.com).

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