Insights into juvenile products purchases: who, what, where, and why. NPD’s latest report, Juvenile Products: Exploring the Booming Baby Business, is the only source for a comprehensive overview of products purchased for children up to age two. It provides insight into the ways parents acquire juvenile products for their children and the purchase behavior of gift givers (including grandparents) – helping you fill the information gap that exists in the juvenile products market. Complete the form for more information, and we’ll get right back to you with details. The report includes a gift-giving section based on responses from adults ages 18+ and a baby products section based on responses from parents of children ages four and younger. Equipped with this insight, you’ll understand purchase drivers for children’s gifts, learn whether families reuse products or buy new for children born after the first-born, and get a clear view of baby registries’ impact on gift purchases. Learn more
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