The Local Market A&U Tracker from The NPD Group is a syndicated awareness, trial, and usage tracker for quick service restaurant (QSR) operators. It captures information on what motivates consumers to visit restaurants and provides insight into consideration sets, brand image, and overall satisfaction. 

Armed with this detailed look at the top 30 QSR chains per market, you can easily track consumer survey measures against competitors in local markets. Plus, you’ll benefit from frequent reporting and gain a clear view of even the smaller local/regional players in your markets.

You can use this granular information to compare relative positioning on satisfaction, image, and needs fulfillment, so you can see how effective marketing programs have been at shifting consumer perceptions and sales.

Learn more!
For more information, please submit the form here. Or contact Charlie Camaroto at 866-444-1411 (contactnpd@npd.com).

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