NOW AVAILABLE FOR CONSUMER TECHNOLOGY AND AUTOMOTIVE – COMING SOON FOR ATHLETIC FOOTWEAR

NPD’s Market Level Information is a whole new way to view the local markets that matter to your business.

That’s because our geographic market information is now segmented by Designated Market Areas (DMAs) and custom regions. You can find ideal markets and identify opportunities to improve sales, distribution, and profits. This new, more granular information delivers an indispensable view of the local areas where sales happen.

NPD’s Market Level Information provides the comprehensive information you need to identify high- and low-performing markets.

Store level custom analytics are solutions tailored to your sales and marketing issues. Our analysts can identify trading areas, matched markets, and geodemographic characteristics where you have untapped opportunities.

ARE YOU READY?
Strengthen sales planning and execution. Start speaking the same language as your business partners for more effective and profitable collaboration.

Find out more. Please complete and submit the form here, or contact Charlie Camaroto at 866-444-1411 (contactnpd@npd.com).

Address your pressing business issues.

Market Level Information –
Indispensable, market-level insight for your business decisions.

Complete and submit this form for more information about our Market Level Information. We'll get right back to you.

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What is my brand share within individual markets,
and how am I performing against my total U.S. share?

This chart examines the dollar share of a specific brand by market. Brand X is performing well in Indianapolis, Raleigh, and Seattle compared to other markets and its U.S. share. But Brand X may want to dig deeper to understand why its performance in Tampa is so poor, compared to other southern markets like Miami and Atlanta. Is it due to variances in distribution? Price? Sales productivity? Product assortment?