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Tech product support services are big business — are you getting your fair share?

Services: The Consumer Perspective on Warranties,
Installations, & Tech Support

It’s clear that offering extended warranties, installation services, and technical support can be big business for technology manufacturers and retailers. But until now, there hasn’t been a reliable way to quantify the importance of ancillary services, benchmark performance, or understand the consumer dynamics related to such services.

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NPD’s special report, Services: The Consumer Perspective on Warranties, Installations, & Tech Support addresses consumer penetration, usage, and attitudes toward services marketed with and for technology products.

The report is based on a study conducted among NPD’s online consumer panel; its timing allows NPD to offer a special focus on services purchased during the key holiday shopping season.

Services Report —
Know More to Grow More!

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