| Now you can get even deeper insight on what’s happening in the markets that matter to your business – with detail by DMA or by custom geographies, such as your unique sales divisions.
The NPD Group now offers point-of-sale (POS) Store Level information* collected from nine major auto parts retailers. It includes dollar and unit sales volume, pricing, sales per store, how many stores are selling your product, and much more for 50 designated market areas (DMAs). These DMAs cover major U.S. cities (New York, Chicago, etc.) and their surrounding suburbs.
What does it mean for you?
Store Level information can provide valuable insights for multiple functions throughout your organization. Click on the tabs above to explore a few examples of the many ways you can use Store Level information to:
- Identify key business trends
- Track sales performance by your divisions
- Measure the effectiveness of your advertising campaigns
- Test new products
- Manage your retail assortment and pricing based on seasonal demands
- Deploy your sales force according to market opportunities
For more information, please contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).
* Store Level information represents store-based sales only, not Internet sales, among NPD's participating retailer panel only.
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