Low-carb diets, obesity litigation, fat, calories. What’s in and what’s out? All the media hype makes it very confusing to understand what is really happening with consumer dieting, nutritional intake, and eating behavior.

Only NPD Foodworld knows what consumers are really doing regarding nutrition and dieting. Submit the form here to let us know your interested in our nutrition and dieting insights, and you’ll receive our free report: “Dispelling the Myths: 5 Diet Facts.” Or, if you prefer, call Joe Derochowski at 847-692-1736.
Diet & Nutrition Tracking:
The Dieting Monitor
  • Understand consumers’ awareness of specific diet brands and quantify their participation in branded diets (Atkins, South Beach, Weight Watchers, etc.)
  • Understand the magnitude of consumers diet goals
  • Identify the next hot diet trends
Health Track
  • Profile consumers by diet type (low-carb, low-fat, etc.), obesity (based on BMI), vitamin/mineral intake, medical conditions, exercise behavior, and attitudes about health and nutrition
  • Detail what, when and how consumers eat on various diet plans

Nutrient Intake Database
  • Assist product development efforts by identifying and understanding consumers’ nutritional intake
  • Evaluate food and beverage products’ roles in consumers’ nutritional intake
  • Profile nutrient intake, calories, servings, healthy eating index (HEI) for specific target groups


Submit this form to receive a free report “Dispelling the Myths: 5 Diet Facts”

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Topical Reports
NPD’s Carb Report

  • Understand the difference between what people say about their carb intake and what is really happening
  • Identify the foods consumers are eating and not eating
  • Learn who participates in low-carb diets, which diets they choose and why

Food Impact Analysis
  • Evaluate your product users’ overall diets on days when the product of interest is consumed, compared to days when the product is not consumed
  • Find out how your products affect consumers’ nutritional intake and whether their nutritional profiles make your company vulnerable to lawsuits or negative publicity
Nutrient Source Analysis
  • Identify foods and beverages that are primary sources for particular nutrients to better understand consumers’ nutritional needs
  • Promote your products as important nutritional sources for specific eating occasions or consumer groups
Consumer Group Nutrition Profile
  • Evaluate target consumer groups’ overall diets to understand what distinguishes eaters by demographics such as gender, age, meal habits, household types and lifestyles
  • Identify nutritional gaps in consumers’ diets to uncover product development opportunities and create nutritional messaging that resonates with key consumer group
Eating Patterns in America
  • Discover the most strategic perspective on what’s happening in the food industry, NPD’s Annual Report on Eating Patterns in America, written by food industry expert Harry Balzer. With the purchase of this year’s edition, Harry will present report findings to your organization at your location. If you prefer, he also offers strategic brainstorming sessions to help your company maximize nutrition trends and opportunities.

Contact Us
To find out more about NPD’s consumer health and nutrition information services, complete the form above or contact Joe Derochowski at 847-692-1736 or joseph_derochowski@npd.com.

The Dieting Monitor is part of NPD Foodworld’s Nutrition Services.
For information on additional nutritional resources from NPD, click here!