Top 10 Toy Licenses, Ranked on Dollars

January – April 2002

RANK

LICENSES

1

Star Wars

2

Power Rangers

3

Harry Potter

4

Bob the Builder

5

Barbie

6

Thomas and Friends

7

Pokemon

8

Winnie the Pooh

9

Spiderman/Max Carn/Venom

10

Sesame Street

Source: NPDFunworld^SM TRSTS Service

Top 10 Toy Total Properties, Ranked on Dollars

January – April 2002

RANK

Total Properties

1

Barbie

2

Lego

3

Little Tikes

4

Hot Wheels

5

Star Wars

6

Power Rangers

7

Power Wheels

8

Harry Potter

9

Bob the Builder

10

Playskool

Source: NPDFunworld^SM TRSTS Service

Top 10 Toy Licensed Properties, Ranked on Dollars

Annual 2001/2000

2001 RANK

2000 RANK

PROPERTY

1

2

Barbie

2

1

Pokemon

3

34

Harry Potter

4

5

Sesame Street

5

4

Winnie The Pooh

6

3

Star Wars

7

6

NASCAR

8

21

Thomas & Friends

9

10

Power Rangers

10

11

Disney Std. Characters

Source: NPDFunworld^SM Toy Market Index (TMI)

Top Toy New Licenses, Ranked on Dollars

Annual 2001

RANK

PROPERTY

LICENSOR

1

Bob the Builder

HIT Entertainment

2

Monstors Inc.

Walt Disney

3

Jurassic Park III

Universal Studios

4

Battlebots

Battlebots, Inc.

5

Atlantis

Walt Disney

6

Shrek

Dreamworks

Source: NPDFunworld^SM Toy Market Index (TMI)

Top 10 Video Game Licenses, Ranked on Units

Annual 2001

RANK

LICENSE

1

National Football League (NFL)

2

Super Mario Brothers

3

Tony Hawk

4

Pokemon

5

National Basketball Asso. (NBA)

6

Final Fantasy

7

WWE

8

Legend of Zelda

9

Spyro the Dragon

10

NASCAR

Source: NPDFunworld^SM Consumer Panel