The NPD Group and The Farnsworth Group Team Up with CCITRIAD to Provide Comprehensive Home Improvement TrackingPORT WASHINGTON, NEW YORK, April 29, 2003 - The NPD Group, Inc., a leading provider of sales and marketing information, and home improvement tracking partner The Farnsworth Group have agreed to work together with CCITRIAD, parent company of Vista Information Services, to provide a comprehensive marketing information service for the home improvement industry. This proposed business alliance brings together three industry leaders with the resources and expertise to offer a first for the home improvement industry: complete tracking and information services based on both consumer panel and point-of-sale information, supported by a high level of industry expertise, all of which will be available from a coordinated source. By joining forces, the companies plan to offer the home improvement industry access to their combined assets to effectively provide a complete and unique view of the home improvement market. NPD offers access to over 2.5 million consumers via its pre-recruited online consumer panel. The Farnsworth Group contributes over 10 years of research and consulting experience valued by home improvement marketplace leaders. And Vista delivers an established point-of-sale tracking system now measuring home improvement product movement in over 35,000 stores. "We are pleased to be part of this team and look forward to launching new services that will deliver significant benefits to the industry," said Tim Bush, president of NPD Houseworld. "This partnership will allow us to offer a new level of information to support decision making. Our goal is to help our clients understand their customers in order to improve strategic planning, marketing, and product development." "Having participated in the home improvement industry for many years, I am thrilled to have the opportunity to bring the industry this comprehensive view of the market. The integration of consumer and point-of-sale data into an integrated source is a great step forward in providing timely, reliable data to this industry," said Brad Farnsworth, president of The Farnsworth Group.
"We are enthusiastic about working together with NPD and The Farnsworth Group. It is a significant step forward in our on-going process of developing services that enable the home improvement industry to better understand the dynamics of this rapidly changing and competitive market place," said Steve Bieszczat, Vice President Information Services of CCITRIAD's Hardlines and Lumber Group. "The synergies of this partnership will translate into measurable results that benefit the customer - a common goal we share with our clients." About The NPD Group, Inc.
About The Farnsworth Group
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Rhonda Harvey
Karl Preuss
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