The NPD Group Appoints Evan Neufeld Vice President of Client Development
PORT WASHINGTON, NEW YORK, July 23, 2003 – The NPD Group, Inc., a leading provider of market information, announces the appointment of Evan Neufeld to vice president of client development. Neufeld will work for the company’s technology tracking division NPD Techworld and will be responsible for enhancing client partnerships and expanding the current client base.
Prior to NPD, Neufeld spent over eight years with Jupiter Media Metrix where he most recently served as senior vice president of global research. In this role, he directed all of Jupiter's syndicated research products and oversaw operational and strategic marketing functions worldwide. He was also responsible for overall research quality and client focus initiatives, as well as strategic coordination between sales, marketing and research.
"We are pleased to add an individual of Evan's caliber and background to our management team," said Sima Vasa, president of NPD Techworld. "There are not many individuals who have the focused market research experience that Evan has, and his understanding of marketing information and its application to business problems will be a tremendous asset to NPD as well as our clients."
"I look forward to bringing my ten years experience in client development, sales and industry analysis to this well-recognized and highly-regarded industry leader," said Neufeld. "I see significant growth in the technology market tracking industry going forward and believe NPD, through Techworld, is well positioned to take advantage of these opportunities through our unique combination of point-of-sale and consumer data."
About The NPD Group, Inc.
Since 1967 The NPD Group has provided reliable and comprehensive sales and marketing information for a wide range of industries. NPD provides critical knowledge on what is selling, where, to whom and why to help our clients make more successful, fact-based business decisions. Today more than 1,300 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business and positively impact sales and revenues. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, cellular, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys and video games. For more information visit www.npd.com.
About NPD Techworld®
NPD Techworld®, a division of The NPD Group, provides sales and marketing information for manufacturers, retailers and distributors in the consumer electronics, information technology hardware, software and cellular industries. NPD Techworld provides the most accurate market intelligence available, including what is selling, where, to whom and why. NPD Techworld combines an unparalleled view of consumer purchasing with critical insight on commercial purchasing for a complete picture of the technology market. Information is delivered online in a secure, Web-based environment by easy-to-use tools that make information accessible and actionable to a wide range of users from executives to sales and marketing to research. Today, more than 95 percent of market-leading companies in the tech industry rely on NPD Techworld for the knowledge they need to drive better, more fact-based decision making.
For more information:
Jarad J. Smith
jarad_smith@npd.com
703-376-6226
Sean P. Dolan
sean_dolan@npd.com
516-625-2288
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