EMI Music Taps The NPD Group for Digital Music DataMusicWatch Digital Helps EMI Music Gain Consumer Insight on How U.S. Fans Enjoy Digital MusicPORT WASHINGTON, NEW YORK, October 23, 2003 – The NPD Group, a leading sales and marketing information company, announced today that EMI Music has entered into a subscription agreement with The NPD Group. With this agreement EMI will have ongoing access to data from NPD’s new MusicWatch Digital information service. MusicWatch Digital is the only music-tracking product that provides aggregated information about consumer behavior in relation to digital music in the United States. Companies like EMI Music use MusicWatch Digital to gain an understanding of how digital music usage is evolving and shifting over time. In addition when MusicWatch Digital information is aligned with information about physical product sales and marketing from NPD Music Watch, companies can also track the growth of online music distribution and how it affects existing business models. "MusicWatch Digital was a perfect fit for us, because NPD’s information gives us better insight on the many new ways consumers are enjoying music," said John Rose, Executive Vice President of EMI Music. "NPD also helps us understand how music usage may be complementing or competing with other diversions, so we can be even more responsive to consumer demand and deliver high quality music in the formats fans want most." "We’re pleased that EMI Music has subscribed to NPD’s MusicWatch Digital product to keep abreast of this revolutionary segment of the music business," said Russ Crupnick, vice president of The NPD Group. "Industry leaders like the EMI need access to the latest data, in order to make informed business decisions in the digital age. MusicWatch Digital delivers the data that drives gut-feel guesses into fact-based decisions." About EMI Music
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