LAS VEGAS, NEVADA, January 8, 2007 – The NPD Group, a leading consumer and retail information company, announced that CompUSA is now using NPD’s new market level information to provide the company with a more granular view of the consumer electronics and IT marketplaces. This critical data will help CompUSA drive strategic and tactical business decisions. The new NPD data, the most comprehensive market level sales information for the consumer technology industry, provides point-of-sale (POS) information on sales, market share, and other key measures for 50 DMAs in the U.S.
Armed with market level information, CompUSA will be able to analyze sales performance in specific geographic areas and customize marketing and sales strategies for enhanced results. CompUSA will also be able to evaluate and optimize product assortment and pricing at the local level. Finally, market level information will allow the retailer to identify areas for possible expansion opportunities.
“NPD’s market level information meets our need for customizing selling strategies at the local level in order to better meet the needs of our customers and drive real business growth,” said Brad Ruppert, vice president of inventory optimization, CompUSA. “We’re excited about being on the leading edge of this new era of information for our industry.”
“NPD is committed to helping our clients take decision making to the next level,” said Karyn Schoenbart, president and chief operating officer of The NPD Group. “With market level, CompUSA, as well as other retailers and manufacturers, now have a common ground to evaluate local markets, identify opportunities, efficiently allocate resources, recommend corrective actions where necessary, and provide a way to measure ROI for each specific market.”
Market level tracking is available for the consumer electronics and IT industries. Up to 75 retailers representing more than 15 thousand doors in the U.S. will be contributing information to create detailed market level analysis. Market level, while currently in a charter phase, will be available to all manufacturers and participating retailers in the spring of 2007. For more information about market level, contact Charles Camaroto 1-888-436-7673.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit www.npd.com.