For release January 19, 2007
For more information:

David M. Riley
516-625-2277
david_riley@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

2006 U.S. VIDEO GAME AND PC GAME RETAIL SALES REACH $13.5 BILLION EXCEEDING PREVIOUS RECORD SET IN 2002 BY OVER $1.7 BILLION

Total Industry Experienced 18 Percent Growth Over 2005

PORT WASHINGTON, NY, January 19, 2007 – According to leading marketing information provider, The NPD Group, U.S. retail sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $12.5 billion, exceeding the previous record of $10.5 billion set in 2005. 

Retail sales in the PC game software industry showed signs of growth, with revenues up one percent, exceeding $970 million in 2006, bringing the total console, portable and PC game industry close to $13.5 billion, an 18 percent increase over the previous year, and a 15% increase over the previous record achieved in 2002.

Aside from portable hardware which was flat year-over-year, all video game categories experienced robust growth, with the driving force in sales led by the console hardware, portable game software and portable game accessories categories, which saw respective dollar sales increases of 88 percent, 19 percent and 36 percent when compared to 2005.

Including PC games, total industry software sales were up 6 percent to $7.4 billion, from $7.0 billion in 2005. 

“It’s refreshing to see an increase in retail sales of PC games after having experienced a few years of declines,” said Anita Frazier, industry analyst, The NPD Group.  “With revenues from digital downloads and subscriptions on the rise as well, the pc games segment of the industry remains healthy.”

2006 Combined Top10 Video Game Titles
Sorted By Units
Rank Title Platforms Publisher
1 Madden NFL 07* 360,Wii,PS3,PSP,NDS, XBX,PS2,GCN,GBA Electronic Arts
2 Cars 360,Wii,PSP,NDS, XBX,PS2,GCN,GBA THQ
3 Lego Star Wars II:
The Original Trilogy
360,PSP,NDS, XBX,PS2,GCN,GBA LucasArts
4 NCAA Football 07 360,PSP,XBX,PS2 Electronic Arts
5 New Super Mario Brothers NDS Nintendo
6 Need for Speed: Most Wanted 360,PSP,NDS, XBX,PS2,GCN,GBA Electronic Arts
7 Gears of War** 360 Microsoft
8 Call Of Duty 3 360,Wii, PS3, XBX,PS2,GCN,GBA Activision
9 Lego Star Wars XBX, PS2,GCN,GBA Eidos
10 Fight Night Round 3 360,PS3,PSP,XBX,PS2 Electronic Arts
*Includes Hall of Fame Edition
**Includes Collector's Edition
Source: The NPD Group / Retail Tracking Service

 

2006 Top10 PC Game Titles
Sorted By Units
Rank Item Publisher Release Date
1 World Of Warcraft* Vivendi Nov-04
2 The Sims 2 Electronic Arts Sep-04
3 The Sims 2 Open For Business Expansion Pack Electronic Arts Mar-06
4 Star Wars: Empire At War LucasArts Feb-06
5 The Sims 2 Pets Expansion Pack Electronic Arts Oct-06
6 Elder Scrolls IV: Oblivion* Take II Interactive Mar-06
7 MS Age Of Empires III* Microsoft Oct-05
8 The Sims 2 Family Fun Stuff Expansion Pack Electronic Arts Apr-06
9 Civilization IV Take II Interactive Oct-05
10 The Sims 2 Nightlife Expansion Pack Electronic Arts Sep-05
*Includes Collector's Edition
Source: The NPD Group / Retail Tracking Service

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit www.npd.com.