PORT WASHINGTON, NY, February 20, 2007 – Flat-panel versus projection, LCD versus plasma. It could have been a match-up between any of the types and technologies, but no matter how you look at it, TV sales scored the week of the Super Bowl.
According to The NPD Group’s weekly point-of-sale (POS) data*, retail sales of Direct View televisions increased 61 percent in units and 46 percent in dollars the week of the Super Bowl (week ending February 3, 2007) compared to the prior week (week ending January 27, 2007). LCD TV unit sales grew 40 percent and revenue increased 37 percent. Plasma TVs grew 23 percent in units and 25 percent in dollars. Projection TVs saw a jump of 25 percent and 27 percent respectively.
“The last week of January enabled retailers to drive TV volumes without resorting to deep holiday discounting,” said Ross Rubin, director of industry analysis, The NPD Group. “Consumers snapped up all kinds of TVs leading up to the Super Bowl, despite the emphasis on large screen sizes and relatively little discounting.”
LCD TVs 32 inches and larger and Direct View TVs under 32 inches saw the biggest increases Super Bowl week. Thirty-two inch and larger LCD TVs grew 50 percent in units and 40 percent in dollars Super Bowl week versus the prior week. Direct View TVs under 32 inches experienced an 72 percent increase in units and a 59 percent revenue increase for the same time period.
Television Type |
Average Selling Price Week Ending January 6, 2007 |
Average Selling Price Week Ending January 13, 2007 |
Average Selling Price Week Ending January 20, 2007 |
Average Selling Price Week Ending January 27, 2007 |
Average Selling Price Week Ending February 3, 2007 |
| Direct View | $217 | $179 | $200 | $203 | $183 |
| Projection | $1,566 | $1,541 | $1,593 | $1,435 | $1,467 |
| LCD | $1,050 | $1,015 | $1,101 | $1,093 | $1,072 |
| Plasma | $1,713 | $1,781 | $1,747 | $1,699 | $1,726 |
| *NPD's weekly POS information is derived from a subset panel of retailers that also contribute to NPD’s projected monthly POS panel | |||||
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit www.npd.com.